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Brands Using Social Media to Take a Stand Against Racism

Likeable

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Pernod Ricard: Crowdsourcing App. Consumers can identify and report hate speech or content they find objectionable directly to brands and companies.

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14 types of social media every marketer should know

Sprout Social

Create helpful how-to guides and tutorials related to your industry. Highlight company culture with behind-the-scenes footage. How brands can use audio sharing sites: Share behind-the-scenes content, like interviews with employees and company leaders. Share customer testimonials and success stories. Audio sharing sites.

Types 145
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The pros and cons of social media

Sprout Social

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource. A full FAQ is linked for you below.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

2022 is shaping up to be a big year for this rapidly growing industry. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. Paid advertising, on the other hand, works to create campaign conversions.

Instagram 117
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.

Tools 277
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Six Links Worthy Of Your Attention #134

Twist Image

"There's no doubt the Obama re-election campaign had its ups and downs. "UK-based Vodafone is one of the big mobile communications companies in the world, with business in Europe, the UK, the United States, Asia Pacific, Africa and the Middle East. But one thing you can't fault it for is how it handled social media.

Yahoo 74
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General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. What can we take away from this fun and creative campaign?