Rebekah Radice

JUNE 8, 2017

Product development crowdsourcing. Some companies even pick 2 winners: one from the photos, and one random vote winner. These contests are great for generating engagement, good marketing, and crowdsourcing information. Crowdsource Contest. Create a campaign hashtag. Higher brand awareness. New emails and leads.

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource. A full FAQ is linked for you below.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Buzz Marketing for Technology

MARCH 30, 2010

So do you have buyer personas at your company? And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Sprout Social

JULY 21, 2022

Highlight company culture with behind-the-scenes footage. How brands can use audio sharing sites: Share behind-the-scenes content, like interviews with employees and company leaders. Disappearing content is a great way to add excitement and urgency to your marketing campaigns. Share customer testimonials and success stories.

Types 145

Types Social Media Microblogging Overview 145

Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” So have mobile phone companies, which is why your obsessed with checking your email on your phone. We act almost instinctually.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. Paid advertising, on the other hand, works to create campaign conversions. And consider launching cross-promotional campaigns.

Instagram 117

Instagram HootSuite UGC Influencer 117

Rebekah Radice

JULY 5, 2018

Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy. From there, you’ll sign up, get your special URL, put together a marketing campaign , and then earn a commission for every sale. Final Thoughts.

Products 120

Products Social Media Affiliate marketing How To 120

Pixlee

FEBRUARY 4, 2018

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. The company wanted to create a platform that would showcase the user-generated content created by fans on a regular basis. The company also added visual reviews on product and category pages.

UGC 65

UGC Brands Content Crowdsourcing 65

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. Not only did the company learn what its customers expected, it also gained some brilliant promotion ideas. When used correctly, social media crowdsourcing can be a powerful customer research tool. What is crowdsourcing? First of all, what is crowdsourcing really?

Crowdsourcing 94

Crowdsourcing Social Media How To Team 94

Twist Image

AUGUST 10, 2012

Not all companies need it. I am saying that advertising - as a way of informing the masses about a product or service - is not only relevant, it will continue to be an integral component of all strategic marketing campaigns. You're going to engage customers and have them crowdsource the next update to your 300-year-old product?

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Writtent Blog

MAY 31, 2013

10 Questions to Ask Before Setting Up a Company YouTube Channel. First, you should make sure you have a well-funded YouTube campaign budget as video production isn’t cheap. In order not to damage your company’s image, you need professional actors as well. 4 Ideas for Crowdsourcing Content Creation and Promotion.

Curation 80

Curation YouTube Products Crowdsourcing 80

Buzz Marketing for Technology

OCTOBER 16, 2008

Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green? While a contest or giveaway on Facebook is not new, the use of Facebook as a method of crowdsourcing is.

Crowdsourcing 100

Crowdsourcing Facebook Course Campaign 100

Rebekah Radice

JUNE 8, 2017

Product development crowdsourcing. Some companies even pick 2 winners: one from the photos, and one random vote winner. These contests are great for generating engagement, good marketing, and crowdsourcing information. Crowdsource Contest. Create a campaign hashtag. Higher brand awareness. New emails and leads.

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

Rebekah Radice

JULY 5, 2018

Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy. From there, you’ll sign up, get your special URL, put together a marketing campaign , and then earn a commission for every sale. Final Thoughts.

Products 60

Products Social Media Affiliate marketing How To 60

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

OCTOBER 23, 2019

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. These days, a lot of companies handle customer service via social media. Provide stellar customer service.

Loyalty 87

Loyalty Brands How To Discount 87

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. The company used its customer newsletter and social media to promote the event. The mission?

Brands 192

Brands Organization Hosting How To 192

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. The “Do Us a Flavor” Campaign. “ Engagement. Once you have your fans engaged, news spread fast.

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Laurel Papworth

MAY 17, 2010

But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Actually the New York Times crowdsourced the interview questions (collected 300) then presented them to the guy. Social Network Marketing Campaigns: Features Attributes (14). Also a diagram on private to public social networks.

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Jeff Esposito

JANUARY 19, 2012

Facebook App Lets Sam Adams Fans Crowdsource a Tap – this was a pretty awesome day for my buddy Nick Gosselin over at the Boston Beer Company. Not only did he launch their Twitter account , but the company also announced a pretty cool campaign for this year’s SXSW involving wait for it… wait for it… Beer!

Blogger 38

Blogger Crowdsourcing Social Media Management Buy 38

Twist Image

JANUARY 12, 2013

"There's no doubt the Obama re-election campaign had its ups and downs. "UK-based Vodafone is one of the big mobile communications companies in the world, with business in Europe, the UK, the United States, Asia Pacific, Africa and the Middle East. But one thing you can't fault it for is how it handled social media.

Yahoo 74

Yahoo Reddit Apple Crowdsourcing 74

Convince & Convert

MAY 15, 2014

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. What can we take away from this fun and creative campaign?

Crowdsourcing 155

Crowdsourcing Campaign Case Study Team 155

The Realtime Report

AUGUST 29, 2012

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. The company recruited people using social media, and at Parkinson’s research conferences.

Social Networking 161

Social Networking Research Sample Samples 161

Jeff Esposito

FEBRUARY 22, 2011

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Crowdsource. We’d love to hear what you think. But that’s pizza.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Laurel Papworth

FEBRUARY 12, 2012

Public relations people create a social media campaign and then rush to the Press with it. If I ran a billion dollar company, I would still put small projects up for $25,000. and crowdsourcing technology solutions, not just the money that helped. That’s a genuine, from the heart, honest and transparent emotion.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Waxing UnLyrical

JUNE 17, 2011

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. This campaign was initiated by OgilvyOne Worldwide. Guest post by Joe Witte.

Crowdsourcing 217

Crowdsourcing Travel Advertising Education 217

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. Hashtags make tracking campaigns much easier, and gives you more accurate results. Let’s say you’ve started up a campaign to promote a new product or initiative on Twitter.

Hashtag 110

Hashtag Analytics Fashion Campaign 110

Buzz Marketing for Technology

FEBRUARY 8, 2012

Another way is to use the analytics to inform your media plans and to predict the outcome of a specific campaign. Another way is to use the analytics to zero in on new messaging or even use those words to inform the SEO and SEM that you should be doing or buying.

Analytics 229

Analytics Crowdsourcing SEO Data 229

Socialmedia.biz

AUGUST 13, 2018

With 27% of the total internet time being spent on social networking platforms, it comes as no surprise that small, medium and large businesses are investing time in improving their online presence for brand positioning, data crowdsourcing, lead generation and customer relationship building opportunities.

Social Media 63

Social Media How To Crowdsourcing Compete 63

Later

FEBRUARY 27, 2019

The health publisher often uses location stickers to highlight their location-based projects and campaigns: . Highlighting partnerships and influencer campaigns. The food-tech company often uses hashtag stickers to highlight their products — as they did here with their vegan egg substitute “Just Egg”: .

Instagram 75

Instagram Features Crowdsourcing Hashtag 75

Laurel Papworth

SEPTEMBER 18, 2014

Consider Company Campaign Hashtags that are created for Branding. Some companies try to get people to use a #hashtag as a brand awareness exercises. e.g. #coke Usually this is a fail and only the company uses the hashtag, or the customers only use the hashtag during the competition or promotion. well you get the idea.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Crowdsource for answers, tips, and suggestions from your audience. Show your followers that you care about their opinion by asking them for feedback about your company or business. Give an inside look at your company.

Engagement 97

Engagement Twitter Hashtag Travel 97

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well.

Products 267

Products Consultant Price Social Media 267

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Crowdsource for answers, tips, and suggestions from your audience. Show your followers that you care about their opinion by asking them for feedback about your company or business. Give an inside look at your company.

Engagement 60

Engagement Twitter Hashtag Travel 60