The Ultimate Guide to Search Retargeting, Part 2
Techipedia: Tamar Weinberg
APRIL 25, 2013
For example, say that you’re a company that sells affordable luxury vacation packages. In December, that all changed when Facebook named my company, Chango, as a preferred partner in FBX, and we brought Search Retargeting to Facebook. And, as with SEM, marketers can purchase the ads as efficiently as possible through real-time bidding.
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