agora pulse

DECEMBER 15, 2018

The biggest problem remains: estimating the return that comes from social media can leave even the most competent marketers scratching their heads. Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t. Figure out what your company’s goals are. What is social media ROI?

ROI 75

ROI Social Media Industry Insurance 75

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Agencies are very good at taking direction.

Team 126

Team Social Media RFP How To 126

Sprout Social

AUGUST 9, 2023

Identify opportunities for growth Voice of the customer insights from social equip companies with the feedback needed to grow in the right direction—from developing new products to charting expansions to building brand partnerships. In other words, how much your company is saving by posting organic social content. Take Airbnb.

Social Media 79

Social Media Sentiment Metrics Data 79

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Too busy to read? Just click the play button below to listen to this post.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

MARCH 24, 2024

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. But today, Airbnb boasts 7.7 billion in revenue in 2023.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 94

Analysis Report Examples Tools 94

Hootsuite

SEPTEMBER 6, 2023

This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry. Tell me about a strategy or campaign you created that you’re most proud of. Why do you want to work for our company? Time to brag! Ooh, sneaky.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Oktopost

MARCH 8, 2021

It’s no secret that successful B2B marketing is an education-rich industry, where audience awareness is king. If you want to create more sales and revenue for your company in 2021, revamping your marketing automation strategy is essential. However, implementing both effectively for your company is imperative. .

B2B 118

B2B Strategy Marketing Social Media Management 118

Keyhole.co

OCTOBER 16, 2023

After all, not every company that works in social media is an agency, per se. If you feel like you’ve honed this particular combination of skills and core competencies, you may be well-positioned for success as an agency owner. This may mean focusing on a specific industry (e.g., So what makes the agency model unique?

Social Media 52

Social Media Marketing How To Cost 52

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Stay on top of industry trends Things are always changing in business.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision. The good news is that most companies won’t miss social media if they choose to go another route.

Social Media 107

Social Media B2B Engineering SEO 107

Unmetric

OCTOBER 25, 2019

It began when I was at my previous company in the enterprise peer-to-peer data backup space. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. We like to say that no brand competes in a vacuum. By joining the Falcon.io

Social Media Management 114

Social Media Management Class Compete Social Media 114

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Do you prioritize diversity in your marketing campaigns? Tell your followers!

Instagram 86

Instagram UGC Brands Hashtag 86

Waxing UnLyrical

MAY 2, 2013

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. Take every question your company gets asked and consider writing a blog post to answer it. Google Trends. Google search.

Adwords 278

Adwords SEO Compete Analytics 278

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

Trends 130

Trends Twitter How To Hashtag 130

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 105

Sentiment Analysis Patterns Price 105

Buffer Social

SEPTEMBER 5, 2023

Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. All three now work at a senior level at companies known for their top-notch social media strategies. Experts predict that figure will increase to 20.3 percent in five years.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

JUNE 27, 2023

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. For Facebook or Google My Business, you will need company permissions to connect with your page.

Review 128

Review Brands How To Analysis 128

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession. I believe social expertise is finally being valued as a competency after the pandemic.

Social Media 145

Social Media Marketing Social Media Management Trends 145

The Realtime Report

SEPTEMBER 3, 2020

Over the last year there were approximately 665,495 company incorporations set up as per Gov.uk. It could be that industry economics as well as wider economic issues impact your business to a point of near defeat. It could be that industry economics as well as wider economic issues impact your business to a point of near defeat.

Study 184

Study Reputation Survey SEO 184

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. Reddit’s minimum daily ad spend is only $5 per campaign. You aren’t competing just against other industries in your field, but anyone who wants that target audience. That can be to the misfortune of some advertisers.

Reddit 115

Reddit CPC CPM Cost 115

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Do you prioritize diversity in your marketing campaigns? Tell your followers!

Instagram 68

Instagram UGC Brands Hashtag 68

Bill Hartzer

MARCH 20, 2014

Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. Competent consultants need to demonstrate a thorough understanding of your marketing niche. You can ask if he has any articles, blogs or researches done on your industry to demonstrate his competency.

Consultant 133

Consultant Questions Social Media Compete 133

Oktopost

JUNE 14, 2021

Guest posting is the art of creating a blog post for another popular and organically visited blog within your industry. . However, while this added-value approach using a nuanced content strategy and search campaigns to isolate your budding audience is important, don’t give everything away for free. They’ll work with that.

Comparison 145

Comparison SEO Curation Domain Name 145

Oktopost

AUGUST 24, 2021

According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% Understanding competing brands. Not many might know about it so an event presenting this technology will do well with brand visibility especially for those in the FBA industry. . Understanding Competing Brands.

B2B 118

B2B Eventful Marketing Conference 118

The Realtime Report

NOVEMBER 5, 2019

Considering the huge amount of data that companies handle these days, spreadsheet and database management skills are unsurprisingly topping the list. You should look into improving your skills in programs and areas such as Microsoft Excel, Microsoft Access, data analytics, Filemaker Pro, Hive, Adobe Campaign, statistics and much more.

Skills 128

Skills Microsoft Software Content management systems 128

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. You still need to carve a memorable niche among audiences, particularly on social media platforms.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. When people talk about your industry, brand, or products, Social CRM allows you to gather valuable insights and feedback — or even join in the conversation — while the conversation is ongoing. Content, campaign, and publishing management.

Social CRM 96

Social CRM B2B How To Patterns 96

Hootsuite

FEBRUARY 13, 2023

This company has been in the same office since the 1970s, which makes for some great before and after photos: View this post on Instagram A post shared by AGS Company Automotive Solutions (@agscompanyauto) 2. Brands of any size can get in on the fun by showing the evolution of their office over the years.

Brands 145

Brands HootSuite Hashtag Instagram 145

The Realtime Report

MARCH 13, 2014

Regardless of your industry or strategy, “success” is relative. A campaign that Company A considers a slam dunk could be a stinker for Company B. No, small businesses cannot compete with the Oscars. We cannot compete with the biggest celebrities and their hordes of followers (often in the millions).

Small Business 183

Small Business Social Media Compete Trends 183

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well.

Social Media 141

Social Media Banking Marketing Mobile 141

Keyhole.co

NOVEMBER 7, 2023

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. However, it’s not impossible.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Content relevant to B2B decision makers and said decision makers?

B2B 150

B2B LinkedIn Facebook Statistics 150