Convince & Convert

MARCH 14, 2013

In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach? Each photo included a motivational caption and highlighted the original fan who created the photo.

Communities 148

Communities Instagram Crowdsourcing Hashtag 148

Sprout Social

OCTOBER 23, 2019

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. Let’s go in-depth on some of the best ways to build brand loyalty that lasts. Provide stellar customer service.

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Loyalty Brands How To Discount 88

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.

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Tools Tips Marketing Social Media 277

Sprout Social

APRIL 17, 2017

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Tactics like this are great for community building. Sprout Social.

Hashtag 111

Hashtag Analytics Fashion Campaign 111