SocialFish

FEBRUARY 22, 2011

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 237

Case Study Banking Study Communities 237

SocialFish

APRIL 13, 2011

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. This specific constraint was critical in creating a trending effect among the nonprofit blogging community. How we did it.

Blogger 243

Blogger Campaign Applications How To 243

SocialFish

NOVEMBER 12, 2010

Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills. Such specialized degrees always look impressive on a resume.

Organization 229

Organization Social Media Social Media Management Skills 229

SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! And there’s no quick fix – no consultant or agency can nurture your community for you, though they can help you build your infrastructure and they can help you with specific campaigns. What do you think? *. Who should take part?

Organization 150

Organization Communities Training Skills 150

SocialFish

APRIL 6, 2011

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Social media monitoring and responding.

Social CRM 192

Social CRM Collaboration Curation Newsletter 192

SocialFish

JANUARY 12, 2011

You’re reminding us that social media technology will continue to change even faster as the real-time web develops, essentially giving you more instant feedback for more social media tool development. TV and print media, virtually unchanged for decades, is rapidly being replaced by social media.

Social Media 230

Social Media Marketing Guidelines Organization 230