McDonalds A Lesson In How To Lose Control Of Social Media Campaigns
Small Business Mavericks
JANUARY 31, 2012
Social media can be a great marketing tool when things go right. A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. It can also be a nightmare when things go wrong.
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