Buzz Marketing for Technology

article thumbnail

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

Campaign 213
article thumbnail

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals?

B2B 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. is here, it’s happening and whether we call it “enterprise social,” or “social business” or just the biggest communications revolution since the printing press, it’s changing the way we do business in a fundamental fashion.

Marketing 258
article thumbnail

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Not only do they build cool marketing campaigns but they can connect to your sales process. They in effect unify sales and marketing so that clients see that their campaign pay off – thereby eliminating the normal tension between sales and marketing. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100
article thumbnail

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. However, when your mistake involves social media, it’s not that easy to make amends. Of course, KitchenAid isn’t the only company who has fallen victim to social media gone bad. Now, for a couple examples of social media done right: Canlis.

article thumbnail

Agile Marketing in B2B

Buzz Marketing for Technology

Internal reviews and multiple approvals have to be adhered to, and design and layout of messages, and distribution via Web, e-mail and social media, consume big chunks time. What we needed was a quick-response campaign platform tied to newsworthy events that we already knew were on the horizon, and that our customers also anticipated.

B2B 100
article thumbnail

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. There was no doubt in my mind we were going to scale this campaign. In all, this tactic generated 42 leads, and a significant portion was even qualified.

Mobile 243