Sprout Social

DECEMBER 27, 2016

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing.

Social Media 75

Social Media How To Hashtag Publishing 75

Waxing UnLyrical

SEPTEMBER 25, 2012

Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results. Cool, huh?!

Klout 204

Klout Overview Influencer Hosting 204

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you’re an agency or a freelance community manager, you might need to manage several calendars.

Tools 156

Tools Products Social Media Collaboration 156

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Convince & Convert

JANUARY 28, 2014

The story that stood out the most and gave me the warmest and fuzziest feeling was Scott Thomas’s example of how well Char-Broil treats him and how well they run their blogger outreach campaigns. I talked to Mary Eitel of MKE Communications who handles Char-Broil’s outreach efforts to get her take and advice on blogger outreach.

Blogger 151

Blogger Case Study Klout Influencer 151

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Kikolani

MARCH 22, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Need to re-launch your job search campaign? Social Media / Social Networking. The Resources Mashup. This Week on Kikolani. Business / Career.

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Mashup Resources Klout FeedBlitz 128

Laurel Papworth

MAY 21, 2013

Join social media expert, Laurel Papworth from May 28th for three very exciting social media workshops tailored specifically towards educators. The person who refers the most friends to the Partners in Learning network be given a free Harvard online social media course. Information about the courses.

Microsoft 96

Microsoft Twitter Klout Education 96

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. What is # SocialMadness? It worked, too.

Journal 175

Journal Compete Team Klout 175

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. But, it’s not magic beans. Start with Advocacy.

Influencer 155

Influencer Klout How To Blogger 155

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade.

Press Release 142

Press Release Patterns Marketing Klout 142

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Nomadic Matt is well known when it comes to top social media influencers. Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Sprout Social

MAY 20, 2016

Since social content is constantly updating, establishing a system to check in frequently is key. Gain insights for your own brand by noting which competitor campaigns outperform others. Who is listed higher than you in Klout? A5: Engagement is the most important on social media. Who outranks you in SEO?

How To 41

How To Klout Analysis Metrics 41

Convince & Convert

SEPTEMBER 2, 2015

What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. If the manual process seems overwhelming, you might consider automating the process with a social intelligence platform like Insightpool. Are you a B2B brand focused on marketers that work in technology?

Influencer 60

Influencer Brands Marketing Authentication 60

Diva Marketing Blog

MAY 9, 2016

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. .

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. .

Influencer 40

Influencer Marketing Fashion Campaign 40

Convince & Convert

NOVEMBER 1, 2011

But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. That fosters community. So part of this is self-created. We actually have to do it for the value in that.

Klout 121

Klout Social Capital Influencer Social Graph 121

Diva Marketing Blog

NOVEMBER 16, 2011

Brian graciously agreed to share his thoughts about social media and the connected consumer. Diva Marketing/Toby : The End of Business As Usual explores how the digital world, including social media, is impacting not only the way customers connect with companies but how companies interact with their customers and stakeholders.

Klout 78

Klout Social Media Social Networking Influencer 78

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.

Company 49

Company Travel Airlines Blogger 49

Convince & Convert

MAY 3, 2012

This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. My name is Eric Boggs , and welcome to Social Pros podcast, episode #14. Special Guest: Jason Falls, Social Media Explorer.

Klout 114

Klout Social Media Conference Influencer 114

SocMed Sean

DECEMBER 9, 2011

Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

JULY 6, 2012

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). Is it a community? Listen Now.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. They provide numbers, not insights.

Social Media 119

Social Media Strategy Analysis Reputation 119

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Or someone said you should so your considering it. Determine what the benefits to blogging will be.

Press Release 238

Press Release Technorati Klout Metrics 238

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Laurel Papworth

OCTOBER 25, 2012

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). However random acts of kindness tends to ignore the influencer/klout list and create taste makers by working with Vox Pop.

Campaign 101

Campaign Social Media Klout Tumblr 101

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Webbiquity SMM

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. 4 Ways to Grow a Twitter Following That Matters by Social Media Examiner. Over 40 Twitter Abbreviations You Should Know by Social Media Today. ” WTF?

Tools 203

Tools Tips Twitter Klout 203

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Or are you looking for lists of commonly mentioned words in the media?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!),

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Paid influence campaigns.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Paid influence campaigns.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Paid influence campaigns.

Klout 40

Klout Social Graph Influencer Training 40