Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time.

Social Media 145

Social Media Tools Tips HootSuite 145

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

Eventful 161

Eventful Social Media Marketing Influencer 161

Sherrilynne Starkie

MARCH 14, 2018

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Trick 1: Be specific when setting goals.

Consultant 268

Consultant Social Media Content Marketing 268

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. The biggest advantage is engagement.

Education 93

Education Social Media Tips HootSuite 93

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JULY 8, 2020

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. Without social media benchmarks (a.k.a. But we got you.

Industry 125

Industry Engagement HootSuite Analytics 125

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. twitter’s main character today is a master’s degree in social media. The purview of the social media manager is expanding.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? and is a proud member of 1% For the Planet. Pantee didn’t stop there.

Campaign 89

Campaign Brands Fashion HootSuite 89

Hootsuite

JULY 19, 2023

In this blog, we’ve got 71 realtor hashtags that will help increase the curb appeal of your social media strategy PLUS our free tool that makes generating hashtags a breeze. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Social Media Management 136

Social Media Management Social Media How To Template 136

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

Activities 138

Activities Communities Social Media Class 138

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Create a hashtag to promote a specific employee advocacy campaign.

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

MAY 24, 2022

of Americans over 18, which makes them a valuable addition to your social media ad strategy. One ad was focused on community interactions , with the goal of driving more users to our profile. Here’s a breakdown of each campaign. Ad Campaign 1: Video Views. Ad Campaign 1: Video Views. Budget: $150 USD.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? It’s a relatively new strategy that lets brands work on campaigns with online personalities. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns.

HootSuite 103

HootSuite How To Influencer Price 103

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. This post outlines 10 key steps in using social listening to satisfy and retain more customers. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Within those billions of users, Instagram fosters niche communities. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JANUARY 6, 2022

The hottest social media trend this fall? Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. Well, I guess it’s back to commiserating with the shadow-ban community.

Engagement 131

Engagement Instagram HootSuite Meme 131

Audiense

MARCH 4, 2018

Hootsuite : a conversation analysis approach, by looking at the number of positive mentions across social and web , and nominated Dunkirk as a winner. Sprout Social : published by Forbes, followed a similar conversational approach to HootSuite, just with a different outcome. Winner : Dunkirk. Winner : Dunkirk.

Social Media 74

Social Media Film HootSuite Analysis 74

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. And this is where social media monitoring tools come into place. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 189

Influencer Metrics Campaign Survey 189

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Hootsuite

NOVEMBER 1, 2021

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Google Analytics , Hootsuite Insights , and o ther social monitoring tools can help give you insight into what terms people use to search for your business. Source: Hootsuite Insights.

SEO 145

SEO Instagram Tips HootSuite 145

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Don’t post unauthorized commercial communications or spam on Instagram. DO: Use social listening to find relevant posts to engage with. DO: Use search streams to build community. This can be a tricky.

Software 145

Software Instagram Tools HootSuite 145