The Social Media Incubator

NOVEMBER 3, 2010

The website article reports that the wave of comments from anti-fur advocates was most likely part of a campaign started by People for the Ethical Treatment of Animals (PETA) to try to convince the company to stop using fur in their products completely. Instead, they allowed their community (Coach has over 1.2 Copyright © 2009-2011.

Social Media 100

Social Media Small Business Foursquare News 100

Laurel Papworth

NOVEMBER 3, 2014

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.

Social Media 69

Social Media Press Release Class Course 69

Laurel Papworth

APRIL 8, 2010

Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities). Fanpage vs community vs brand vs groups. Trust and the hub-and-spoke approach.

Communities 111

Communities Facebook Widget Web 2.0 111

Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience.

Communities 112

Communities Comments Badge Airlines 112

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. The initiative is similar to AmEx-Foursquare hookup , first tested at South by Southwest last year, that provides incentives for check-ins with cash-back credits.

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours).

Course 40

Course Training Social Media Press Release 40

Buzzlogix

MAY 15, 2017

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. The key to gathering the data you need is using the top social media monitoring tools. Sprout Social. Twitter Counter.

Social Media 40

Social Media Tools Klout HootSuite 40

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Freelance Social Media

MAY 26, 2009

Non-profits see online social media as an inexpensive way to build relationships, increase involvement, and help out with publicity and education efforts. Of the 929 survey respondents, nearly three-quarters (74.1%) of non-profits reported having a presence on Facebook, with an average community size of 5,391 members.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Bare Feet Studios

JULY 25, 2011

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. Media Content.

Social Media 79

Social Media Ustream Wiki Content management systems 79

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. but I had trouble with connectivity. With Oklahoma!, For Oklahoma!,

Vocus 198

Vocus Foursquare Campaign Influencer 198

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

List 96

List Social Media Case Study Wiki 96

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Bare Feet Studios

AUGUST 31, 2011

My partner @Shane sent me a link today “ Why They Stopped Using Foursquare &# by David Berkowitz. It summarizes a number of my social media friends and peers who have weaned themselves off this geo-location social network also known as a check-in service. On a larger note, social media is reaching a tipping point.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Waxing UnLyrical

NOVEMBER 3, 2010

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. Regardless, thanks for visiting! RSVP here: [link] #pr [.] Liked what you saw?

Postrank 255

Postrank ROI Tourism Blogroll 255

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” He has been running their social media scene for a few years but has always done so as a contractor from social media agency M80. All of these examples show the brand’s social agility. Holy Social! .

Brands 134

Brands Film Hashtag Campaign 134

Social Media Strategery

AUGUST 8, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Who leads the social media initiatives then?

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Jeff Esposito

DECEMBER 8, 2010

A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Social media is something that no one can truly own. Don’t believe me?

Social Media 45

Social Media Marketing Foursquare Case Study 45

Diva Marketing Blog

MAY 18, 2011

I asked five successful women if they would share their opinions and use of personal "social media" branding. In Part 1 of Social Media Can "Help" Build & Promote Your Personal Brand Amanda, Em. Facebook Linkedin Twitter Foursquare. Diva Marketing/Toby: We all have many facets to our personalities.

Social Media 73

Social Media Brands Insurance Forums 73

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

Case Study 99

Case Study Wiki Software List 99

Social Media Strategery

APRIL 23, 2012

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. About getting media coverage.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Sprout Social

MARCH 13, 2017

There are a ton of different ways social proof can be used for your marketing efforts, but they all basically revolve around showing that other people like what you’re offering, so they should too. Some common tactics of establishing social proof are: Positive reviews. Growing your social media following.

Conversation 111

Conversation How To Review Influencer 111

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 128

Social Media Strategy Influencer Case Study 128

Koka Sexton

NOVEMBER 25, 2008

We help people in need share their “epic&# true stories in innovative, creative and profitable ways to help them acquire the financial resources they need to create positive “change&# in their communities. Epic Change is a 501(c)(3) nonprofit organization that uses the power of stories to create social change.

Twitter 40

Twitter Foursquare CoTweet CoTweet 40

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

NOVEMBER 1, 2011

Now your Google+, your Foursquare. But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. That fosters community. You know what I’m talking about.

Klout 121

Klout Social Capital Influencer Social Graph 121

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Laurel Papworth

JUNE 11, 2012

Here are some social media courses for you (or perhaps, for someone you know) for June and July. A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. More social media courses are available here.

Foursquare 91

Foursquare Training Google Social Media 91

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Social Media Marketing

JANUARY 2, 2010

I'm sure you've seen your fair share of social media predictions for 2010 by now. Expect to see a focus on fewer and stronger relationships in our own networks and in influencer/media relations. All Social Media is Local This next trend is one that is relative to the above. Social media is no different.

Social Media 167

Social Media Foursquare Trends Badge 167

Convince & Convert

APRIL 11, 2012

He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. The ability to wear and master a plethora of hats is understood by many to be the hallmark of a great community manager. With that, our five ninja photography tips for social media.

Social Media 147

Social Media Tips Analytics Foursquare 147

Koka Sexton

MAY 22, 2008

Blacksmith2 of the StumbleUpon community discovered my post and added it to his favorites. I think the holy grail to a company is running a successful viral marketing campaign. or Geotracking services are picking up steam and in my post about Foursquare, Gowalla and Yelp I was still sifting Koka Sexton dot Com: [.] I was wrong.

StumbleUpon 40

StumbleUpon Marketing iPhone Fashion 40

Mindjumpers

SEPTEMBER 10, 2012

Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. Besides social media platforms as Facebook, geo-localising applications are popular amongst smartphone users who check into locations or tag the location onto a photo. In the world of social media 2.0

Mobile 255

Mobile Foursquare Instagram Applications 255