Waxing UnLyrical

FEBRUARY 7, 2012

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. Pretty soon the vast majority of the people I followed were communications, marketing and PR professionals.

Social Media 182

Social Media Flickr Feed Feedly 182

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

JULY 13, 2012

There's been a lot of debate on the value of social media. After all, it's easy to argue about the potential of social media as a powerful sales channel. Source: Stig Nygaard (Flickr) Despite this excitement, there remains much controversy about the proper way to sell within the social landscape.

Social Media 167

Social Media Flickr Social Networking Buy 167

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 195

Social Media Postrank Class Flickr 195

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. Great content, #2, works across the board for social media. Fortunately, we have social media communities to inspire us. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Just do it while giving back to the community as well. Don’t make your social media efforts half-assed. Want to self promote?

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Firebelly

JUNE 10, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!   The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold.  Your comment has not yet been posted.

Social Media 156

Social Media Paid Search SMS Syndication 156

Social Media Strategery

JULY 14, 2011

Photo courtesy of Flickr user Seth W. It’s now two or three years later, and you’ve become the organizational “expert,&# “guru,&# or “subject matter expert&# in social media, your social media blog receives a lot of traffic, you’ve championed the use of Enterprise 2.0

Social Media 139

Social Media Yammer Skills Flickr 139

Waxing UnLyrical

JUNE 30, 2014

Image: Lotus Carroll via Flickr, CC 2.0 . 3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? Social Media – I’ve Been Doing It Wrong. Why: Can you ethically gain support for a client’s cause via social media? We All Need a Team. Who’s on Yours?

Small Business 202

Small Business Consultant Flickr System 202

Waxing UnLyrical

NOVEMBER 3, 2014

Image: Vox Efx via Flickr, CC 2.0. Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” How To Start a Riot With Social Media.

Consultant 170

Consultant Flickr Statistics Study 170

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152

Review Social Media Marketing Handbook 152

Firebelly

JULY 22, 2010

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? The company was arrogant -- all but the social media manager who chimed in on my post. That will certainly teach "Todd" a lesson. Sadly, Firestone won't change, but I will.

Social Media 188

Social Media Paid Search SMS Syndication 188

Waxing UnLyrical

AUGUST 4, 2014

Image: Trey Ratcliff via Flickr, CC 2.0. What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing. Ian Cleary takes a look at why automation can help keep your communication channels open while you identify real prospects.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Image: familymwr via Flickr, CC 2.0. It’s the title of a popular book on social media. To the Army, engagements often mean meeting with people in the community.

Vocus 274

Vocus Flickr Training MySpace 274

Laurel Papworth

APRIL 8, 2010

Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities). Fanpage vs community vs brand vs groups. Trust and the hub-and-spoke approach.

Communities 111

Communities Facebook Widget Web 2.0 111

Waxing UnLyrical

AUGUST 22, 2014

Image: slgckgc via Flickr, CC 2.0. Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. It’s been pretty remarkable to watch. Please share in the comments below.

Meme 195

Meme Consultant Flickr Resources 195

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. That’s not really convincing social proof. Let’s take a look at the similarities.

Social Media 221

Social Media Marketing Digg Consultant 221

Waxing UnLyrical

FEBRUARY 26, 2013

Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. Presidential campaign had 30% less shares than posts on other topics. Image: Joseph Swan via Flickr, CC 2.0.

Content 256

Content Study Flickr Advertising 256

Waxing UnLyrical

MARCH 12, 2014

Image: Retis via Flickr, CC 2.0. Memes are also perfect for use on social sites. Because social media is the future of marketing, and seemingly made for the fast dissemination of visual content. Adrienne Erin is a freelance writer and social media marketer who loves to pick apart ad campaigns to see what makes them tick.

Meme 191

Meme How To Marketing Community building 191

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Image: michael.heiss via Flickr, CC 2.0. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive.

Social Networking 222

Social Networking Flickr Influencer Fashion 222

Firebelly

JANUARY 16, 2014

A few weeks ago my father ( @shashib ) and I attended the New Media Expo in Las Vegas (If you want more information on this check out my Blogworld post ). Social media specialist Lynette Young spoke about her path to success and how it didn’t come overnight. Flickr Credit: Some rights reserved by nmxlive.com).

Review 176

Review Content Curation Case Study 176

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Waxing UnLyrical

MARCH 17, 2014

Image: Damian Gadal via Flickr, CC 2.0. Why: In this guest post for WUL, Ancita Satija explores the impression HCL Technologies made on her – and countless otherse – through a social media-based recruitment campaign. Using Pinterest & Secret Pinboards For Media Pitching.

Flickr 190

Flickr Consultant Small Business Resources 190

Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.”

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots.

Press Release 188

Press Release Flickr Template Templates 188

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Social Media 100

Social Media Paid Search URL SMS 100

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment! You can read about the results here.

Social Media 100

Social Media MySpace Widget Badge 100

Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education 135

Education Social Media Gov 2.0 Class 135

Waxing UnLyrical

AUGUST 4, 2011

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). That’s how we get we get racially-segmented campaigns, rather than ones segmented by topic, language, price-point, product purpose or other factors that aren’t based on race. Guest post by Katrina Esco.

Insurance 240

Insurance Price Campaign Flickr 240

Waxing UnLyrical

DECEMBER 8, 2011

Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. Specifically, he said, he wanted to “hire a professional PR specialist with [a] sound knowledge of social media marketing and [who is] also well-connected.”

Project 264

Project Flickr Energy Communities 264

Waxing UnLyrical

MARCH 30, 2015

Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. What do you do to get your community buzzing? Growth Hacking” – Ignore the Hype.

Marketing 100

Marketing Startup Consultant Flickr 100

Bare Feet Studios

JANUARY 24, 2012

I am part of the social media team that is helping raise funds for the Hawaiian Islands Land Trust (HILT) on January 28, 2012 and their annual fundraiser. We are putting social media to a test. All of that is the same this year, however HILT is adding several social media options. Mana Foods.

Social Media 100

Social Media Hosting Buy Flickr 100

Waxing UnLyrical

MARCH 15, 2013

Like focusing on getting “millions of impressions” for our campaigns, initiatives, or clients. But when working on your social media policy, or crisis communications plan, getting buy-in from the legal department at the start is a much smarter way to go. Some of the best campaigns started out small.

Consultant 279

Consultant Flickr Policies Communities 279

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Content Analysis Sports 120