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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. They get sold on the social media easy button and “Facebook is free” mentality. 10 Tips to Stomp Random Acts of Marketing (white paper). SoundCloud.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Take photos and if you generate enough tips and insight, package the content together into a kit.

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18 PR Standbys That Will Never Die

Waxing UnLyrical

My community came up with some good ones. Lukas Treu : White papers. And why not actually see what’s working, and what’s not , and adjust our strategies and campaigns accordingly? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Social Media Intelligence Can Boost the Bottom Line

Proactive Report

With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. These ads performed more than three times better than previous campaigns. Some people do it just to be considered urbane and cool.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

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#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. What is one Social PR campaign you’re in love with? Curiosity pushed me into doing some of my own digging and research, and I can’t tell you how much I love the campaign.

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