Almost Savvy

DECEMBER 8, 2011

Seemingly stealth group members. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups.

Groups 250

Groups Groups Facebook How To 250

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. She suggests joining the Government Social Media Group on Facebook. This closed Facebook Group highlights other agencies and shares updates that are relevant to those working in government.

Engagement 149

Engagement Communities Video Tourism 149

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. You are likely seeing messages from Facebook about your custom audiences shrinking. Now that Apple has launched iOS 14.5

Advertising 217

Advertising Facebook Aggregator Eventful 217

ProBlogger

JUNE 17, 2021

The post A Cool Tool for Monetizing Your Facebook Group appeared first on ProBlogger. Do you have a Facebook group? If so, how do you convert your Facebook Members to email subscribers and sales leads? Having a Facebook group can be great for building a community around your blog. Our new tool.

Groups 48

Groups Groups Tools Facebook 48

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. According to the Facebook IQ 2012 report , 41% of international brands maintain at least one local country page.

Communities 234

Communities Brands Authentication Cost 234

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident, but we don’t know how bad it’s going to be. You can find this in Facebook Analytics.

Advertising 216

Advertising Facebook How To Privacy 216

SocialFish

FEBRUARY 22, 2011

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 237

Case Study Banking Study Communities 237

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook. Benchmark your Facebook performance with competitors from the same industry.

Analytics 119

Analytics Tools Facebook Overview 119

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

Advertising 230

Advertising Facebook How To Guidelines 230

Jon Loomer

APRIL 27, 2017

While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Do I have enough interest to launch a community for entrepreneurs?

Communities 135

Communities Price Groups Groups 135

Convince & Convert

MAY 8, 2012

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.

Communities 156

Communities Brands Lurker Facebook 156

Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. Engage (a.k.a.

Campaign 255

Campaign Social Media Tips Transportation 255

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history. Finding a Point of Entry. “We

Campaign 155

Campaign How To Consultant Team 155

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. When someone enters a campaign within a social network they can invite their social network friends with a few clicks of their mouse.

Types 317

Types Facebook Notification Survey 317

Keyhole.co

MAY 29, 2023

billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand.

Campaign 52

Campaign Social Media Hashtag Trends 52

agora pulse

AUGUST 10, 2017

As a savvy Facebook user, you might have already come up with a solid strategy for saving posts you want to explore later because we can’t consume everything thrown at us in the newsfeed as it comes. Here is a list of what can be saved using the Facebook save feature — it’s not just page posts: Link Posts. How to videos.

Facebook 135

Facebook How To Metrics Education 135

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Consider this a mini focus group to power a broader campaign or piece of content. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Jon Loomer

MAY 5, 2016

The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. With a little creativity and help from Facebook, of course! And they do!

Strategy 126

Strategy Facebook How To Advertising 126

Social Media Strategies Summit

JANUARY 12, 2023

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Bring a warm winter coat to donate to individuals and families in need in our local community. And we just bounce a lot of ideas around in that Teams group. Attending this Saturday’s football game?

Collaboration 226

Collaboration How To Education Team 226

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Facebook. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Ignite Social Media

JUNE 1, 2022

Influencers are the new internet stars — they have influence, a network of people, community. And they have the power to expose your brand to an even larger audience, which is a great benchmark in communicating and building excitement on your brand’s virtual event. Focus on Community Building. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Ignite Social Media

APRIL 9, 2020

Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. The highest approval comes for brands providing practical and informative tips to help deal with the situation, followed by campaigns that show how they are responding to coronavirus and helping customers.

Survey 200

Survey Social Media Groups Groups 200

Ignite Social Media

JULY 25, 2019

When it comes to marketing, non-profit organizations tend to zero in their efforts to their big donor campaign seasons. Here are 5 Ways Non-Profits Can Connect Outside the Campaign Window: 1. Some examples might include groups you’ve brought together. Create a Group. Coming out of F8 , Facebook announced that Groups.

Social Media 134

Social Media Privacy Groups Groups 134

Laurel Papworth

APRIL 8, 2010

While I trawled manually through around 10,000 Facebook fanpages to finish off the list (still not finished) of Australia’s Top Facebook Pages , I kept coming across this sort of complaint – “I’m trying to get a message to you guys – they’ve shut us down!&# Fanpage vs community vs brand vs groups.

Communities 111

Communities Facebook Widget Web 2.0 111

Mindjumpers

MAY 31, 2012

We don’t have to talk about how big Facebook is anymore. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. Facebook is a platform that allows for users to maintain these needs, and constantly develops to improve it.

Case Study 264

Case Study Communities Campaign Study 264

agora pulse

MARCH 25, 2020

The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf. Crisis Checklist Before Pausing Ad Campaigns.

Social Media 199

Social Media Social Media Management Issues Team 199

Ignite Social Media

AUGUST 30, 2022

Facebook, Instagram, and TikTok are the most popular social media platforms but don’t forget there are many others to choose from including Snapchat, Pinterest, LinkedIn, and YouTube. You can also tap into paid advertising on social networks to grow your online community, generate leads, and trigger sales. Final Thoughts.

Class 148

Class Social Media Strategy Marketing 148

Social Media Strategies Summit

JUNE 3, 2022

Specific to Harvey Mudd, I work with an amazing group of faculty and students. Please describe one of your institution or organization’s social media campaigns that makes you proud. I love the visual aspect, and I like that it lends itself to posting to build a sense of community. I have an incredible team and supervisors.

Newsletter 219

Newsletter Project Aggregator Team 219

Sprout Social

JANUARY 2, 2019

We saw Facebook’s algorithm update rock the business world, for starters. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” And after all, the social landscape took quite a few twists and turns in 2018. Paid social.

Campaign 111

Campaign Social Media Metrics Trends 111

agora pulse

DECEMBER 1, 2020

Community management. By offering community management, you can help them accomplish both goals at once. Agencies that provide community management usually respond to social media engagement, answer questions, and run private groups. For example, a paid social campaign might start with a fixed base rate.

Social Media 136

Social Media How To Social Media Management Marketing 136