Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

MAY 3, 2012

57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Instead, they want to connect. Rich Meyer.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 4, 2013

But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. However, the company has decided to launch a new campaign that keeps up with the trends—a storytelling video that offers short lead gen forms.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Share your expertise: Online communities and forums. Did anybody say B2B is boring? Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JUNE 10, 2014

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch). Track your campaign like a case study. . Track your campaign like a case study.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

DECEMBER 9, 2014

Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Reddit users can also build up karma by getting involved with the community through sharing and commenting on content. Reaching Your Potential Customers.

Reddit 188

Reddit Marketing Curation How To 188

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. Social Media Campaign Builders.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

APRIL 12, 2022

There are plenty of tools available to help you manage these campaigns. A successful communication plan will help everyone move beyond the issue at hand. Here are the steps you can take to make your social media account more secure: Create a Facebook Business Account (Now called Meta Business Account).

Social Media 189

Social Media Policies How To Guidelines 189

Webbiquity SMM

SEPTEMBER 12, 2011

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. Cohen describes how GE found success with a private social media community. by iMedia Connection.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Social Media Priorities – Where Should You Focus? by Social-Hire.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

DECEMBER 4, 2012

What’s the best time of day to post updates on Twitter or Facebook? Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks. ” The collection here provides guidance on getting the most out of Google+, Facebook and Twitter, as well as network-specific spam definitions and keyboard shortcuts.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” These tools can help you find out. 1) Socialbakers. 2) Netvibes.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

OCTOBER 27, 2010

While management needs to communicate objectives, messaging and guidelines for social media use, ultimately employees from different parts of the organization have to realize they are all working toward furthering the success of the company, and coordinate efforts to meet the needs of differing audiences (e.g., LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 10, 2019

They run social media campaigns haphazardly, without any solid plan or strategy. The first step when starting a new campaign is to define your goals and objectives. ” What’s the purpose of this social media campaign? These questions need to be answered so you don’t launch your campaign haphazardly.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

APRIL 29, 2014

event sponsorships, community outreach, analyst coverage, trade association membership) components. If the P, the O, and the E aren’t working in conjunction with each other – with a consistent brand voice across all communications – then it’s not likely you’re going to get as much out of your campaign as you hope to.”

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Follow Michael on Twitter @BrennerMichael and Facebook.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. You need help from the power users in that community.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

AUGUST 26, 2010

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics.

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” ” At least something is bipartisan.

Statistics 219

Statistics Research Social Media B2B 219