Jeff Esposito

APRIL 11, 2011

After checking out the promotion, I talked to my friend Coral Vogel who is the assistant director of social media at the Boston-based charity about this fundraising campaign. I created our account and have promoted it lightly through Facebook, Twitter, and LinkedIn. How did this promotion come about?

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Participating organizations can also advertise within the LinkedIn ecosystem or create ad campaigns focused on core objectives such as sales.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JANUARY 5, 2012

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. So much like the rallying cry of the 90’s why can’t we all just get along?

Library 30

Library News Social CRM Policies 30

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. Facebook for example, has over 500 million users on the site. As Fleet mentions in his article many companies are also making one time use accounts for specific campaigns.

CoTweet 36

CoTweet CoTweet Press Release Company 36