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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34

Research 257
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

These are questions we’re beginning to hear in our community , and it’s not surprising. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Each campaign required several ad sets and plenty of customized settings.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers.

B2B 150
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. They can be highly effective for well-structured campaigns that align with their userbase. Reddit’s minimum daily ad spend is only $5 per campaign.

Reddit 115
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5 Steps to Thinking More Socially About Communications

Dave Fleet

Here are five ways to begin to shift your thinking from traditional communications to social communications. Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages.

CPM 413
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Create a community. Community management. Increase conversions. Define the Platforms. Audience demographics.

Report 147
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Influencer Marketing 201: Working With Influencers

Likeable

We also tapped Jacqueline Elkort, Community Management Supervisor here at Likeable, so you have our take. But the best influencer campaigns have both micro and macro influencers. Anyone creating content that audiences interact with has influence, but whether or not they’ll be a match for a particular campaign will depend on your goals.