Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history. Finding a Point of Entry. “We

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Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital.

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Education Case Study Overview Upcoming 205

SocialFish

APRIL 13, 2011

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. They would also receive a few mentions on the CTK website, Facebook Page and Twitter feed. 1,552 organizations submitted applications.

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Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. You’ve got Community , which just raised $40 million.

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B2B Influencer Platform SMS 306

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low?

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Industry Engagement HootSuite Analytics 125

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Follow Cruiseable on Facebook and Twitter.

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Social Media Strategies Summit

FEBRUARY 22, 2021

More and more businesses are opting to outsource their social media management to freelancers, consultants, or agencies. One of the most important questions that a freelancer or consultant will ask themselves is: how much should I charge for social media management? Advanced (brand and social media strategy, consulting): $120-$250/hr.

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Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. Context and Community: the 2 Cs That Can Make Social Scoring Work is a post from: Waxing UnLyrical. They’re probably not even on Twitter. List are subjective.

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Communities Influencer List Consultant 199

Convince & Convert

JULY 26, 2012

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. Facebook Analytics documents the actions taken on your page as “Stories.”

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Communities How To Community building Social Media Management 124

Social Media Strategies Summit

JANUARY 12, 2023

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Bring a warm winter coat to donate to individuals and families in need in our local community. Dani at The Ohio State University is equally happy to take a consultative approach to support colleagues. “As

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Dave Fleet

OCTOBER 14, 2010

A shift from campaigns to long-term engagement. Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Shifting from campaigns to engagement. Silo-busting.

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Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Other internal teams can also use it to ensure they’re ready to support the campaign.

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B2B Influencer Brands Marketing 116

Waxing UnLyrical

AUGUST 15, 2017

measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. So, mark your calendars for September 14th from 12-1pm ET and RSVP to our Facebook event. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Twenty4 Social

AUGUST 27, 2020

MailChimp is an email management service that can assist in streamlining email campaigns. Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. Join Our VIP Community. The trick is to find the automation tools that fit into your lifestyle and business model.

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Tools Hubspot Startup Curation 98

Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. Valentine’s Day Campaign Tips For 2016. What You Can Learn from the Star Wars Community. Top 10 Influential Social Media Campaigns of 2015. How to Build a Social Community: 4 Tips.

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Communities Consultant Campaign LinkedIn 100

Sprout Social

OCTOBER 16, 2023

Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

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Brands How To Authentication Collaboration 112

Waxing UnLyrical

SEPTEMBER 29, 2017

A3 #measurePR without clear objectives, think about measurement only after the end of a campaign not to allocate appropriate budgets #amecmm #measurepr. On common PR measurement fails: No data collected of the campaign because the client thought of measuring after the campain is over #measurePR #amecmm #measurepr.

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Waxing UnLyrical

AUGUST 11, 2014

Why:Not every PR campaign will be a shining success. Heather Whaling shares four secret reasons campaigns fail. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Waxing UnLyrical

AUGUST 4, 2014

How to Develop a Successful Digital Coupon Campaign. Why: Coupon campaigns proved successful long before the internet was a household staple. Why can’t Facebook find the right image when I share a link? Why can’t Facebook find the right image when I share a link? Why: Have you made the switch to Universal Analytics?

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Waxing UnLyrical

JANUARY 11, 2016

Why: By now you know that community is at the core of my Social PR philosophy. How Pioneers in Skirts Ran a Successful Kickstarter Campaign…And Beyond! Improve an Entire Community through Fundraising. Improve an Entire Community through Fundraising. 3 Inspirational Social Media Campaigns to Empower Women.

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Case Study Film Sports Consultant 100

Hootsuite

JUNE 28, 2023

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group? Talked on the phone?

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HootSuite URL Analytics Forums 120

Waxing UnLyrical

MARCH 8, 2017

one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. is rolling out the campaign ahead of International Women’s Day on Wednesday. “State Street Global Advisors, a nearly $2.5

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Waxing UnLyrical

NOVEMBER 3, 2014

In this still relevant post, Heather Whaling illustrates the similarities between PR and political campaigns. Why: Innovative content can provide your campaign with a competitive edge. Monday Roundup: Rocking the Vote is a post from: Shonali Burke Consulting, Inc. PR Measurement Lessons from Election Day.

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Consultant Flickr Statistics Study 170

Kikolani

JULY 30, 2012

Say the word “Facebook” in nearly any part of the world and it will be recognized. What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies!

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Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. What worked?? What didn’t??

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Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? He spoke with Barry Feldman via Business 2 Community about how Earth Rated has built a community of engaged customers.

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Case Study Study Influencer Consultant 100

Waxing UnLyrical

MAY 23, 2019

This is the start of building a real community. Of course, you will be communicating on social media. Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. Develop a sense of community. Of course, the real sense of community is built off-line. And it’s easy today. Reward them.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

JANUARY 10, 2014

What we can achieve when we design, create and manage motivated communities – who use technology and social media to make better connections with each other in pursuit of a shared goal – is so much greater than we could ever achieve through one-way communication, usually through “the media.”. You’ll be amazed at what you achieve.

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Community building Consultant Communities LinkedIn 183

Waxing UnLyrical

JUNE 30, 2014

3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Convince & Convert

JULY 14, 2021

You need to gradually build trust and a community of people who look forward to your updates. Try using different URL parameters to track your traffic from different campaigns. According to Megaphone Marketing , people spent 70% more time on both Facebook and Instagram apps during the lockdown. . Focus on Consistency.

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Sprout Social

JANUARY 14, 2020

Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills.

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Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Our agency, Marketing Nutz, our training and consulting agency can help! Social Profit Factor Training Academy and Marketing Nutz Can Help! SoundCloud.

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Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign.

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Pam Moore

JANUARY 19, 2020

However, this h asn't stopped lazy marketers from putting all of their digital eggs in social baskets they don't own such as Facebook and Instagram. My digital marketing training and consulting agency, Marketing Nutz has been helping brands of all sizes maximize results with influencer marketing programs since 2010! Another 21.3%

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Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Hosting an event is just the beginning of its life-cycle.

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