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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She’s also a committee member of Black@, a Sprout community resource group.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. This was when groups first started to come together to self-organize online.”. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. There is no song book.

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Universities: How to Use Social Media as Well as Students Do

agora pulse

Make sure to talk about those on social media, like Grand Rapids Community College does with this food drive it participates in: To start thinking about to feature community connections, ask: Are there groups and organizations at the university that ties with the community? You might also want to consider private groups and spaces as well.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. This allows Mapfre to target and personalize their marketing campaigns across all their digital channels.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. Think of it as your storefront window, so what story does it tell?

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Social media measurement sorted – new AMEC framework and guide #amecsummit

Danny WhatMough

As a member of AMEC’s social media measurement committee, I am delighted that today we have launched the social media measurement valid metrics frameworks and user guides. I’ve used it for strategic planning, programme execution and campaign evaluation and it works. Industry Support. picture credit. social media'

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Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. She can be reached at @juliesoneil.

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