Waxing UnLyrical

DECEMBER 4, 2013

By now your seasonal marketing campaign should be well under way. Include keywords within your enthusiastic comment and the price if applicable. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Guest Post by Alicia Lawrence.

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Waxing UnLyrical

JUNE 27, 2012

And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” However, to use a different celebrity approach in their communication and outreach efforts, they created a Facebook campaign to create “buzz.”

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Waxing UnLyrical

FEBRUARY 26, 2014

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter.

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Waxing UnLyrical

NOVEMBER 30, 2018

One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. Let us know in the comments below.

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Waxing UnLyrical

AUGUST 11, 2014

Why:Not every PR campaign will be a shining success. Heather Whaling shares four secret reasons campaigns fail. Please share in the comments below and don’t worry; it’ll be our little secret! Ian Cleary explores how you can monitor the traffic that is generated across multiple channels via hashtags.

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

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Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? 4 Creative Email Marketing Campaigns That Inspire Action. MDA Shamrocks Campaign, a St. How do you use hooks to create content and campaigns that resonate with your audience? Please share in the comments below. . ” 3.

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Waxing UnLyrical

JUNE 6, 2016

Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish one thing – cure cancer,” says this Phelps case study on a truly remarkable campaign. Please share in the comments below. .

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Waxing UnLyrical

JUNE 30, 2014

3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? Please share in the comments below. Why: Saying “yes” too often can leach away at, instead of growing, your business. Social Media – I’ve Been Doing It Wrong.

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Waxing UnLyrical

AUGUST 4, 2014

How to Develop a Successful Digital Coupon Campaign. Why: Coupon campaigns proved successful long before the internet was a household staple. Please share in the comments below. Ian Cleary takes a look at why automation can help keep your communication channels open while you identify real prospects.

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Waxing UnLyrical

NOVEMBER 3, 2014

In this still relevant post, Heather Whaling illustrates the similarities between PR and political campaigns. Why: Innovative content can provide your campaign with a competitive edge. Please share in the comments below. PR Measurement Lessons from Election Day. Why: At the end of the day, votes win the election.

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Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Guess what?

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Waxing UnLyrical

JULY 20, 2015

How can you bring some social to your next PR campaign? Why: “The world of influencer relations–like the world of social media–never stops changing,” says Patrick Coffee for Adweek as he introduces us to some tips from Mona Hamouly and the recent #MyAmex campaign. The Blue Key Campaign (Prezi). ” 3.

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Waxing UnLyrical

APRIL 23, 2011

It’s affected comments here on WUL as well, as you may have noticed. And if the spirit moves you, why not set up your own CauseVox campaign to help the victims? Choose to set up a campaign. Customize your campaign with the editor. Launch your campaign and share it. It’s been a heck of a last few days.

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Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

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Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project. pts Settings.

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Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

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Waxing UnLyrical

JANUARY 11, 2016

How Pioneers in Skirts Ran a Successful Kickstarter Campaign…And Beyond! 3 Inspirational Social Media Campaigns to Empower Women. Please share in the comments below. . Why: Volunteering for humanitarian relief is one of the ultimate forms of being of service. Image: Maja Petric via Unsplash, CC Zero.

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Waxing UnLyrical

DECEMBER 2, 2015

Before starting your content promotion campaign, you need to have a well-structured list of influencers and online sites (e.g. Engage with these individuals and websites before launching your campaign in order to ensure that they know the brand and are willing to support it. Make sure you are available to reply to comments.

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Waxing UnLyrical

JULY 22, 2016

added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. Identify a specific timeframe or phase of your program/campaign for which you are going to set up a supplementary measurement program – on your own time, if need be. So leave it be for now.

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Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Please share in the comments below. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup.

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Waxing UnLyrical

NOVEMBER 11, 2010

Get Shareaholic test Filed under Personal | Tags: #returnthefavor , #whywecelebrate , effects of war , IAF , RIAF , veterans day | Comments (31) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here. Mark as read Approve comment Hi Shonali, What was your grandfathers name?

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Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. With Bitly Campaigns , Vissla was able to see that Instagram drove 30% more clicks than an email marketing campaign.

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Waxing UnLyrical

MARCH 17, 2014

Why: In this guest post for WUL, Ancita Satija explores the impression HCL Technologies made on her – and countless otherse – through a social media-based recruitment campaign. Please share in the comments below. Using Pinterest & Secret Pinboards For Media Pitching. How do you make a lasting impression?

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Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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Waxing UnLyrical

FEBRUARY 1, 2011

Noting that there were quite a few comments about how KPIs need both context, strategy and relevance , Seth continued to say that the need should be framed in terms of awareness, knowledge and actual behavior. Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior.

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Waxing UnLyrical

JANUARY 24, 2011

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). I’d love to hear from you in the comments.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Share their posts, leave a few comments on their blogs – really start engaging with them, before you can ask them to contribute a guest post, or tweet about your product. Please share in the comments below.

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Waxing UnLyrical

OCTOBER 24, 2010

Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Sign out Leave your comment here. pts Settings.

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Waxing UnLyrical

JANUARY 25, 2016

5 Ways to Brainstorm Ideas for Social Campaigns. Why: “There is pressure on marketers to continually develop innovative campaigns, but sometimes creative juices run dry,” writes Pam McBride as she covers tactics to boost your creativity. Please share in the comments below. .

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Waxing UnLyrical

MARCH 28, 2012

I first “met” Zoe when I was pitching Oxfam America’s #IWD2012 campaign , and it was a delight to work with her. How about leaving them as comments? You get Zoe Fox , Mashable’s “social good” reporter , who primarily covers social media and sustainable technology for nonprofits.

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Waxing UnLyrical

MARCH 15, 2013

Like focusing on getting “millions of impressions” for our campaigns, initiatives, or clients. Some of the best campaigns started out small. I’d love to know if so, do leave a note in the comments below. . “Can one desire too much of a good thing?” ” ~ As You Like It, Act IV, Scene I.

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Waxing UnLyrical

AUGUST 22, 2014

Why: The Ice Bucket Challenge is redefining social media campaigns. Please share in the comments below. Bo Stern , the wife of an ALS sufferer, reflects on the realities of living with this debilitating disease and why increased awareness is priceless. 5 PR Lessons from the ALS #IceBucketChallenge. Also… I’m on vacation!

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Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. pts Settings.

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Waxing UnLyrical

MARCH 21, 2012

Identify what the business objectives for your program/campaign are. Because your program/campaign is probably going to be more effective if you include those mediums in your plan… right? Put these five steps to work for yourself, your business, your campaign. Based on these, what do you need people to do ?

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Waxing UnLyrical

JULY 29, 2016

So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization.

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