Jeff Esposito

OCTOBER 15, 2012

easy to jump on the anti-Romney bandwagon, the company stuck to their convictions even asking the President’s campaign to remove their ads containing Big Bird. Overall I thought this was a great brain exercise, and wanted to throw it out to all of you to see what brand you would be and would love to hear in the comments below.

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Brands Exercises Meeting Groups 47

Jeff Esposito

AUGUST 20, 2010

In Pictures: Best-Ever Social Media Campaigns – Who would have known that the Blair Witch Project is a social media campaign. Check out the reasoning and other campaigns that made the list from Forbes. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment!

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Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

SEPTEMBER 27, 2010

I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. Think about how targeted the campaign was? So yea you can hand off campaigns like this to a service like klout, but with automation comes sacrifice.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

SEPTEMBER 1, 2010

As Fleet mentions in his article many companies are also making one time use accounts for specific campaigns. The sheer focus of these campaigns is acquisition and does not factor in the long-term connection with these people or other areas of the customer lifecycle. Share your thoughts in the comments below or with your own networks.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 30, 2010

This post doesn’t beat a dead horse but brings up a honest assessment of why the campaign is not transitioning to direct sales – You can’t polish a turd. I liked the campaign, but I am already an Old Spice customer, as I like the smell. The comments are. Share your thoughts in the comments below or with your own networks.

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Creative Commons Disqus Campaign Video 24

Jeff Esposito

AUGUST 27, 2010

This campaign against Alabama gubernatorial candidate Tim James from Daniel Tosh shows how much of an impact a Twitter mob can have after a segment titled Is it Racist?, Share your thoughts in the comments below or with your own networks. 0 Comments - Leave a comment! focusing on this video. Enjoy this post?

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

SEPTEMBER 22, 2010

Well…obviously an integrated campaign is most effective, but I’m certainly biased. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Public relations! Enjoy this post?

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Creative Commons Disqus News Advertising 29