Akamai Marketing

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What you’ve got.

Akamai Marketing

Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. The Blue Key Campaign is a show of support to those who work with some of the 43.7 3) $35 Amazon Gift Card.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

So unless the follower truly warrants ignoring, ignore their comments and mentions of you at your own peril. You never know when someone who follows you is going to go viral with a comment. One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign.

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What's your social currency?

Akamai Marketing

Think about it – when you go to a Facebook page or a blog, do you always comment? Share and Enjoy: Tags: small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! 640 Million on Facebook. Million users on YouTube. Probably not. I also know THEY ARE WATCHING.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus.

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Social Media Complainers – your new BFF's

Akamai Marketing

Share and Enjoy: Tags: customer service , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ll be tweeting the best responses.

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5 metrics to track on Twitter

Akamai Marketing

The paid version is well worth it for particular campaigns. Analyze the links every 30-60-90 days and watch for consistencies for what is shared and commented on. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic.

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