Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

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Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Here’s a preview of five social media advertising strategies to look forward to in 2023.

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Advertising Social Media Strategy Authentication 238

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. It has to be strategic. Take Pipedrive, for example.

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Influencer Marketing Collaboration ROI 107

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Sprout Social

OCTOBER 19, 2022

Sometimes brands partner with creators for specific campaigns or launches. However, you can drive brand loyalty even further if you pay them for it and allow them to be a part of future launches or campaigns. Yes, if you want to hire or collaborate with creators, they may need to fall within your target demo.

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Campaign Content How To Influencer 105

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers can help marketers reach their goals and earn more buy-in for future collaborations. This is where the first of the Five W’s comes into play.

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ROI Influencer Marketing Survey 107

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

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Social Media Sentiment Loyalty Microsoft 110

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s social media strategy includes a mix of engaging product visuals and collaborating with celebrities for reach. Source: Coca-Cola Instagram Carousels offer a dynamic approach to storytelling, making it possible to delve deeper into brand stories, collaborations, or product launches. million Facebook: 108 million Twitter: 3.3

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Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 87

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.

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Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP).

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Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Getting teams to collaborate and find synergies between different channels can save money.

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Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. Sure, LEGO is a prime playground catering to the entertainment and education of children.

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Construction Social Media Strategy Collaboration 52

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. This facilitates easy collaboration between teams enabling you to manage social media conversations at scale, and provides your customers a seamless customer experience.

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Sprout Social

MAY 10, 2022

To showcase its brand, Nike frequently collaborates with athletes who symbolize those values. Whirlpool’s collaboration with Pinterest is a great example of a legacy company leaning on social media to carry out its brand marketing. In August, Planters continued the campaign by Tweeting about Peanut Jr.’s s birthday. Neutrogena.

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Sprout Social

JANUARY 11, 2024

Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal. tangleteezer ? Or, seasonality in interest.

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Brands How To Sentiment Metrics 110

Keyhole.co

NOVEMBER 27, 2023

Specializing in region-oriented accounts A key part of Samsung’s marketing strategy is creating specific products, offers, and campaigns for different regions. Samsung has a pulse of the masses views, which shows in its on-point video posts and campaigns. Take the Gen X. battles’ for example, both online and in real life.

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Curation Social Media Strategy Content 52

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards. Reward your customers’ loyalty.

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Instagram How To Loyalty Discount 119

Bill Hartzer

JANUARY 23, 2024

Video-First Approach: A transformative shift is observed as businesses embrace a video-first approach in their marketing campaigns. Storytelling and Brand Recognition: The emotional power of storytelling in videos plays a pivotal role in brand recognition and loyalty.

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Report Platform Video Film 95

Keyhole.co

FEBRUARY 8, 2024

Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Understanding how your influencer campaign shapes brand awareness allows you to refine your approach, choose the right partners, and craft content that fosters lasting connections with your audience. Let’s get started!

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Metrics Influencer Sentiment ROI 52

Sprout Social

AUGUST 28, 2023

The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences. Writer Writer is a writer’s assistant for marketing teams, making it easy to efficiently collaborate on content. The selling point?

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Keyhole.co

NOVEMBER 21, 2023

Their advertising campaigns are iconic without being superfluous. Back from the days of their landmark 1984 advertising campaign and their ‘Think Different’ campaign, Apple has crafted a solid spot for itself among consumers worldwide. Apple’s social media strategy also uses impactful celebrity and brand collaborations.

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Social Media Strategy Apple iPhone 59

Pixlee

MAY 28, 2021

Regardless of your industry, contests can boost engagement and drive brand loyalty. For example, Yakima, a utility rack company creates contests and campaigns to create an emotional connection between their roof racks and the destinations people travel to with them. . User-Generated Content to Showcase Customer Testimonials.

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Instagram Insurance UGC Brands 83

Buffer Social

DECEMBER 14, 2023

Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. He provides insights into how these AI tools can be used to create effective email marketing campaigns. Verneri Brander shares a comparison between Claude AI and ChatGPT for email marketing.

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Examples LinkedIn Collaboration Case Study 101

Buffer Social

JULY 17, 2023

Collaborating with brands Brand deals are omnipresent in YouTube videos ( “This video is sponsored by…” ), which can be attributed to the symbiotic relationship between brands and creators. Your chances of collaborating with a brand improve with more detail you add.

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YouTube Affiliate marketing How To Template 72

Keyhole.co

DECEMBER 22, 2022

By engaging with its audience, Nike fosters a deeper connection and builds loyalty. Collaborating with public figures. The brand has partnered with famous athletes and celebrities to promote its products and has launched social media campaigns to connect with consumers on a more personal level. Source: Nike (Instagram).

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Social Media Strategy Collaboration Analysis 59

Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Create targeted micro-campaigns that address these groups specifically.

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Campaign Marketing Authentication Loyalty 137

Sprout Social

NOVEMBER 2, 2023

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. These insights are handy when creating emotional marketing campaigns.

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Keyhole.co

SEPTEMBER 20, 2023

You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation. It builds bonds beyond business transactions and a positive brand reputation through customer loyalty.

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Reputation Brands Construction How To 59

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Build relationships with customers to cement their loyalty. We’ve got a guide to planning brand collaborations.

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Engagement UGC Facebook HootSuite 110

Social Media Strategies Summit

NOVEMBER 30, 2020

Successful brands are already tapping into every angle, including creating amazing stories, posting content regularly, promoting user-generated content, and coming up with interactive branded hashtag campaigns. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. There’s more.

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Products Instagram Brands How To 164

Sprout Social

JANUARY 26, 2021

The result was a social campaign encouraging residents to share why they wear a mask and drawing support from people like the San Antonio Spurs’ Gregg Popovich. Data shows, for example, that 40% of consumers want brands to collaborate with relevant nonprofits and 27% want CEOs to publish their own statement.

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Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. Social & Reviews – Protect your brand and drive loyalty across social media and review sites. Modern Chat – Chat with customers in real-time or anytime on your website. Social Marketing – Orchestrate social campaigns that drive business results.

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Social Media Management Review Social Media Tools 122

Keyhole.co

MARCH 7, 2023

This can help build brand loyalty and establish your brand as a leading competitor in your industry. Collaborations and partnerships Brands with large followings are often sought after by influencers and other businesses for collaborations and partnerships. Use potential hashtags Now, let’s talk about hashtags campaigns.

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Instagram UGC Hashtag Collaboration 52

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. With Sprout, customize listening topics based on specific social campaigns and get targeted insights.

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Brands Sentiment How To Analysis 114

Hootsuite

JANUARY 16, 2023

This allows your business to reach a wider audience with your marketing campaigns. By providing a personalized shopping experience via Facebook Messenger, brands can increase sales and build loyalty among their customer base. This can help to build relationships and create loyalty among customers.

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Strategy Facebook Marketing FAQ 118

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. This builds trust, loyalty, and brand recognition while also enabling you to get to know your audience on an even deeper level.

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Social Media B2B Sentiment How To 62