16 unexpected ways to use WhatsApp for business
Sprout Social
APRIL 20, 2022
Marketing campaigns. Absolut Vodka , a Swedish spirits brand, used WhatsApp to publicize an in-person product launch event in Argentina. This campaign resulted in more than 1,000 messages from 600 individuals over three days. BASF Group , a German chemical production company, uses WhatsApp to engage potential recruits.
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