Likeable
MAY 21, 2019
In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers.
Convince & Convert
APRIL 10, 2014
Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.
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Waxing UnLyrical
OCTOBER 24, 2010
So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.
Buzz Marketing for Technology
JANUARY 12, 2010
Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share this on Facebook. Share this on Linkedin.
SocialFish
NOVEMBER 15, 2010
QR Codes LIKE Your Facebook Page (Engage365). For causes. QR Codes -> The Next Big Thing for Cause Marketing? Using QR Codes in a Political Campaign (Hive Talkin’). Now QR Codes Can Generate Likes On Facebook (All Facebook) – so you can “like&# real life objects…!!!
Convince & Convert
AUGUST 22, 2013
It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. Participants can also pledge to donate money, express plans to visit a local drive-in this summer and spread the word via Facebook or Twitter.
Ignite Social Media
AUGUST 31, 2021
Platforms have begun testing new ways to benefit brands on social: Facebook launched Shops, Pinterest unveiled a new Shop Tab, and Instagram Checkout allows users to make a purchase without ever leaving the app. Cause Marketing Continues to be a Top Social Media Trend. The data backs up this trend as well.
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