Campaign, Cause marketing and Curation

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Campaign

Cause marketing

Curation

H&R Block Declares a Hipster Tax Crisis

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study

Case Study Campaign Cause marketing YouTube

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

JULY 26, 2012

Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Use Pinterest to support campaigns and programs runnng in other media. Pin to help your fans “create” not curate their boards.

Strategy

Strategy URL Message Boards Social Networking

Social Media Informer

H&R Block Declares a Hipster Tax Crisis

38 Ideas For Your Pinterest Strategy

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