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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. At present, the campaign has generated nearly 750,000 votes and has raised more than $18,000. The campaign video on YouTube has generated more than 300,000 views.

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Unsafe Thinking With Jonah Sachs - This Week's Six Pixels Of Separation Podcast

Twist Image

It was the early 2000s and viral marketing was just getting started. His agency, Free Range Studios , created campaigns, like Amnesty International 's awareness-raising video on blood diamonds (which was seen by 20 million people). Enjoy the conversation. business conversation. cause marketing. advertising.

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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

It isn’t yet completely clear what advertising services’ tracking cookies will be classified as first or third party, but since the Facebook pixel relies on cookies, these updates mean the “look back” windows for attributing conversions and retargeting users may be shrinking. First, the good news.

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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

Cause Marketing Continues to be a Top Social Media Trend. As a result, platforms have begun making sure everyone can participate in these conversations and have a voice. Companies have launched promotional campaigns focused on these attributes. People are Focused on Inclusivity.

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ALS #IceBucketChallenge - You Could Be Next

Twist Image

My fellow blogger/podcaster, founder of Evolution , and author of several amazing bestselling business books (like Life After The 30-Second Spot , Join The Conversation , Flip The Funnel and Z.E.R.O. ), challenged me to fill a bucket with ice water, dunk it all over myself, and then challenge three more people to do the same. cause marketing.

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Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, At its core, it is about having internet-enabled conversations and from those conversations, building relationships that can lead to transactions and brand-building.