Convince & Convert

JULY 17, 2014

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a tongue-in-cheek campaign to “Buy My Barina” on July 13th. At press time, the video has 522,000 views and counting.

Case Study 152

Case Study Cause marketing Study Campaign 152

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Convince & Convert

AUGUST 22, 2013

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. When voting, people can read information about the drive-in, from its history, to its role in the community.

Social Media 156

Social Media Project Film Campaign 156

Ignite Social Media

AUGUST 31, 2021

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Athleta community! Build brand communities. While brand communities have existed long before social media. Several studies show that participation in communities can increase brand loyalty.

Examples 145

Examples Company Social Media Apparel 145

Later

AUGUST 21, 2020

We are really passionate about ongoing, sustained involvement in communities (the school is near Ismail's factory so will impact the whole town) as we believe this is what makes true, lasting change to peoples' lives. ? ? How to Support a Social Cause on Social Media #2: Celebrate the Advocates in Your Community .

Instagram 63

Instagram Brands How To UGC 63

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc.

CSR 137

CSR Social Media Strategy Consultant 137