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Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a tongue-in-cheek campaign to “Buy My Barina” on July 13th. At press time, the video has 522,000 views and counting.

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share it on StumbleUpon. Send this page to Print Friendly.

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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. At present, the campaign has generated nearly 750,000 votes and has raised more than $18,000. The campaign video on YouTube has generated more than 300,000 views.

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Everything you might want to know about QR Codes.

SocialFish

For causes. QR Codes -> The Next Big Thing for Cause Marketing? Using QR Codes in a Political Campaign (Hive Talkin’). Four Ways To Flip Your Tradeshow Buying And Selling Model (MidCourse Corrections). John Haydon). For advocacy. Miscellaneous.

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Unsafe Thinking With Jonah Sachs - This Week's Six Pixels Of Separation Podcast

Twist Image

It was the early 2000s and viral marketing was just getting started. His agency, Free Range Studios , created campaigns, like Amnesty International 's awareness-raising video on blood diamonds (which was seen by 20 million people). cause marketing. digital marketing. digital marketing agency. marketing blog.