Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Campaign Engagement Marketing Hashtag 138

Convince & Convert

DECEMBER 5, 2013

During Movember, moustaches of all shapes, sizes and awkwardness were made to be celebrated, whether through photos, videos, or article round-ups or Tumblr blogs on the best ‘staches of the month. From song parodies, to creative moustaches, the contest has generated a lot of humorous video submissions, including the gem below.

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Case Study Study Sysomos Crowdsourcing 138

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. The company then selects ten questions weekly for the new MINI to answer in a 15-second video filled with vrooms, tire marks, close-ups on features and even the occasional cheekiness (e.g. twerking) for good measure.

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Campaign Features Video Case Study 144

Convince & Convert

JUNE 5, 2014

The level of video quality found through smartphone cameras, plus specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike (Red Bull Stratos, anyone?). GoPro consistently does an incredible job with video content, as seen on the company’s YouTube page.

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Video Campaign Case Study YouTube 152

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

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Case Study Marketing Directory Retail 114

Mindjumpers

MARCH 30, 2012

Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store.

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Campaign Sample Samples Delicious 249

Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Watch this video on iNET Web Bashing.

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Case Study Study Marketing Company 153

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.

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Health Care Case Study Study Campaign 108

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. You can utilize photos and videos your customers share on social media and post them on your accounts. with only a handful.

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comScore Marketing Case Study Review 299

Convince & Convert

MAY 2, 2012

To support the anti-hunger movement Walmart , the Walmart Foundation , and some of the nation’s largest food companies like General Mills, ConAgra Foods, Kraft Foods and Kellogg Company launched an integrated marketing campaign to help raise food donations during spring when food bank supplies dwindle, and need surges.

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Case Study Social Media Study Banking 122

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

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Campaign Google Case Study Badge 163

Taylor Marek

JANUARY 15, 2010

Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of. But that is for a later article, lets take a look at a case study of marketing gone wrong. Case Study: iNET Web. Watch this video on iNET Web Bashing.

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Case Study Study Marketing Hosting 111

Mindjumpers

JANUARY 26, 2012

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Personally, I feel that this was a smart campaign without any on the face sales as well as works like a lead generation mechanism. Take a look at this video case study and do tell us how you found it :).

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Campaign Airlines Facebook Case Study 248

Convince & Convert

JULY 19, 2013

Just one month after the introduction of Facebook timeline for brands, visual content (photos and videos) saw a 65% increase in engagement. Case Study: A Day at the Races With Indy 500. Unlike most hashtag-driven campaigns, #Indy500orBust didn’t end there. Create a campaign strategy and then stay the course.

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Campaign Instagram Case Study Tips 153

Viper Chill

DECEMBER 18, 2013

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. If you would like more information on these tools, be sure to follow my thread (stickied at the top) on the case studies forum.

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Case Study Study Report Domain Name 87

Buffer Social

JULY 23, 2018

However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign. But when done right (and ethically), virality can really sky rocket a specific campaign across the board.

Case Study 69

Case Study Study Social Media Tools 69

Social Media Strategies Summit

JULY 14, 2022

Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. Please describe one of your institution or organization’s social media campaigns that makes you proud.

Education 205

Education Case Study Overview Upcoming 205

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

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YouTube Video Film Sports 103

ProBlogger

MAY 1, 2018

Today’s post is a case study with Undercover Architect , Amelia Lee. I created a short video for each day of the challenge to present this information. I got an immediate reply in there when asking a question about how to get this to work in Active Campaign).This We also ran other campaigns during the ‘cart open’ phase.

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Case Study Study How To Module 44

Social Media Strategies Summit

JULY 19, 2023

For many of us, the short video platform is the go-to destination for entertainment — the type of stuff we scroll through quickly when we get a few minutes of downtime. These typically show what happens off-stage at big fashion events or how the brand produces eye-catching campaigns. TikTok rose from the ashes of the Musical.ly

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Brands Energy Sports Fashion 130

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign. Over 40 percent of U.S.-based

Influencer 66

Influencer Campaign Marketing Case Study 66

Taylor Marek

JANUARY 15, 2010

Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of. But that is for a later article, lets take a look at a case study of marketing gone wrong. Case Study: iNET Web. Watch this video on iNET Web Bashing.

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Case Study Study Marketing Hosting 70

Digimind

FEBRUARY 15, 2018

This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the humanitarian operation for Rohingya refugees in Bangladesh.

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Campaign Influencer Case Study Marketing 40

Convince & Convert

JANUARY 29, 2015

Enter the, “Your Year With Nike” campaign. In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess. The strategy behind the videos is two-fold. The strategy behind the videos is two-fold.

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Campaign Case Study Film Training 60

Oktopost

AUGUST 26, 2019

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Video is swiftly becoming the media of choice for online consumers.

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B2B Video Strategy Marketing 111

Ignite Social Media

APRIL 1, 2024

If you’d prefer to read instead of watch the video, below we’ve summarized the key takeaways: Finding the Differentiation Beyond the Product On the surface, Liquid Death sells… canned water. Will the Power of Influencers Impact the 2024 Campaign Trail? The full conversation is above.

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Social Media Marketing Proposal Case Study 91

Convince & Convert

MARCH 26, 2015

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. However, what makes this campaign so special is that Oreo didn’t rest on its laurels.

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Campaign Case Study How To Study 60

Convince & Convert

JULY 17, 2014

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a tongue-in-cheek campaign to “Buy My Barina” on July 13th. At press time, the video has 522,000 views and counting.

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Case Study Cause marketing Study Campaign 154

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. Joe’s Jeans was one of the first brands to demonstrate how Instagram’s social commerce functionality, Checkout, can be combined with the platform’s drop reminder feature to build excitement ahead of a new campaign. Nike Pre-Releases Air Jordan III on Snapchat.

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Examples Retail Instagram Buy 223

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

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Hashtag Industry Campaign Hotels 60

The Realtime Report

AUGUST 28, 2014

million new donors that the campaign has raised to date. Today I received an email from a PR firm answering one of the questions I’ve had about the campaign: has the #IceBucketChallenge made a splash outside North America? million videos on Facebook and mentioned the phenomenon 2.2 million and 1.9 million times on Twitter.

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Case Study Comparison Campaign Social Networking 179

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.

Health Care 40

Health Care Case Study Study Campaign 40

agora pulse

JUNE 9, 2020

Promoted Videos. Promoted Video for “conversions” goals now take visitors to a landing page housing the advertiser’s website and video. Advertisers can select a campaign type that optimizes Promoted Pins for specific consumer actions rather than just clicks. Case Study: Nationwide.

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Engagement Retail Case Study How To 138

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level. 7 Easy Ways to Improve Your Retargeting Ad Campaigns.

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Campaign Overview Advertising Buy 75

Keyhole.co

APRIL 2, 2024

YouTube: Create product demos and self-service tutorial videos. Add free trial calls to action (CTAs) throughout the videos and in the video descriptions. This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.”

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Metrics Sentiment Analysis Influencer 52

Convince & Convert

DECEMBER 11, 2014

This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. While it’s such a simple concept, the video is both powerful and moving.

Case Study 162

Case Study Film Sentiment Marketing 162

SocMed Sean

FEBRUARY 10, 2022

Reels operates similarly to TikTok by utilizing full-screen videos. Case studies show that 80% of Instagram users follow at least one business profile. For instance, colleges and universities have the opportunity to post pictures and videos showing labs, sports and campus activities.

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Instagram Strategy Marketing Metrics 162