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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. To answer that, let’s dive into Adam’s case studies. We need to get them to change.”

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Social Media Case Study: Discover Boating

Ignite Social Media

One of those projects was a campaign called “Welcome to the Water” for Discover Boating. You can read more about our social media case study below. Campaign Objective. Social Media Case Study Results. Our social media campaign successfully and efficiently drove qualified users down the path to conversion.

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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. 10 behind-the-scenes post ideas and examples for your next campaign 1. Employee highlights that reference the skills, expertise and dedication of your team establish your brand as an authority in your industry.

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. Did you see any great Movember campaigns or extraordinary moustache art?

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Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

Please briefly describe the structure of your team. How many people are on your team, and where does it sit within your agency? Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are.

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