Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media.

Social Media 108

Social Media Strategy Case Study RFP 108

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? G2Crowd Rating: 4.1.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Did you know there are 3.5

Social Media 91

Social Media Tools Price Hashtag 91

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. In fact, a significant portion of traffic that is considered to be ‘direct’ on Google Analytics is from untraceable sources, or other words, dark social.

Forums 62

Forums Reddit Analytics Sentiment 62

Convince & Convert

DECEMBER 11, 2014

This sentiment is exemplified in KLM’s new “Cover Greetings” video. As marketers, we’re often focused on the campaign, the sell or the advertisement, however, this video is a valuable reminder that we need to focus on what’s important – the customer. Social Media Case Studies'

Case Study 161

Case Study Film Sentiment Marketing 161

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 121

Strategy Brands Content UGC 121

Likeable

APRIL 26, 2021

At Likeable, our mission has always been to use social media to create a more likeable world—so it’s truly a perfect match. This Envoy Mortgage campaign had a true impact on people that went far beyond social media, and we feel so grateful to have been a part of it. Get in touch.

Sentiment 91

Sentiment Campaign Team Small Business 91

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Class 102

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. Select the “Listening and Campaigns” tab.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars.

Social Media 60

Social Media Brands Case Study Film 60

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 129

Strategy Brands Hubspot Survey 129

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

Communities 60

Communities Case Study Tumblr Campaign 60

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Diva Marketing Blog

NOVEMBER 18, 2008

This is the follow-up post to one I wrote on Diva Marketing on 11-17-08 on how social media changed the direction of a Fortune 500 company's marketing campaign. As is always the case in a slide down the slippery slope of social media, there are lessons we can take away from the Mortin Moms Social Media Case Study.

Case Study 40

Case Study Study Social Media Marketing 40

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. These clues can narrow your results, help discern sentiment, and track changes over time. Using a social management tool can also speed up the process.

B2B 101

B2B Marketing Metrics Survey 101

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. What is the right communication channel?

Data 60

Data Conversation Case Study How To 60

Net-Savvy Executive

MARCH 15, 2011

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Social media analytics Every 15 minutes, someone announces a new tool for measuring social media.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Social Media Strategies Summit

JANUARY 3, 2019

They use humor on their Instagram account to engage their target audience of 18-40-year-old males and use real customers as models in marketing campaigns. million subscribers without any use of traditional media to spread the brand’s message. #9 Since then, the brand has grown around the idea of treating their customers like friends.

Instagram 139

Instagram Brands UGC Travel 139

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Will this experiment “spur on other retailers to use social media in new and bigger ways?”

Mobile 149

Mobile Team Retail Journal 149

Keyhole.co

JUNE 27, 2023

Businesses and creators can use Instagram’s Professional Dashboard to manage and improve their presence on the social media platform. Manage your brand reputation on Instagram Case Studies on the Success Stories with the Instagram Professional Dashboard 1. What is an Instagram Professional Dashboard?

Instagram 52

Instagram Analytics Hashtag Metrics 52

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Source: Acquire Case Study. Mountain Dew’s promotional engagement campaign. The 12 best chatbot examples of 2022.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Sentiment: How much are you willing to automate verse check by hand? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Writtent Blog

MARCH 29, 2013

Don’t be a words lyricist, a sentimental student, an outlandish lie-teller, or a senseless humorist. How to Prepare For the Upcoming Changes of Google Enhanced Campaigns. Now you need to plan your ad campaigns before June 2013 because when something global like Google changes, you’ve got to be prepared!

Google 69

Google Content Flipboard Marketing 69

Audiense

MAY 6, 2016

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. IBM Watson looked at Marchesa’s social media to translate the followers’ sentiment into colours. Social Times. — IBM (@IBM) May 3, 2016.

Team 92

Team Fashion Analysis Sentiment 92

Convince & Convert

DECEMBER 4, 2015

To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. highlight to tweet).

Content 60

Content How To Tumblr UGC 60

Convince & Convert

FEBRUARY 18, 2016

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. Enable Professionals to Showcase What Makes Them Special.

LinkedIn 60

LinkedIn Campaign Transportation Travel 60

Convince & Convert

APRIL 14, 2016

It’s so beautiful and drool-worthy that you cannot resist the urge to snap a photo and share it across your social media sites. This is precisely the sentiment and inspiration behind Sonic’s new Square Shakes. Chances are, you’ve had a moment like this: A gorgeous meal or beverage is placed in front of you.

Delicious 60

Delicious Products Instagram Meeting 60

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. With all that data sitting siloed on different platforms, it’s difficult to get the full picture of your social performance. So if none of these options are the best solution for measuring social, what is?

Social Media 138

Social Media Metrics How To ROI 138

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170