article thumbnail

Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Case Studies : These are the B2B equivalent of product reviews. Case Studies : These are the B2B equivalent of product reviews. For example, buyers may choose a product with a 4.7

comScore 299
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success

Keyhole.co

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment.

Metrics 52
article thumbnail

5 ways social media listening increases customer advocacy

Sprout Social

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

article thumbnail

How to Put the Customer First With Human Marketing

Convince & Convert

This sentiment is exemplified in KLM’s new “Cover Greetings” video. As marketers, we’re often focused on the campaign, the sell or the advertisement, however, this video is a valuable reminder that we need to focus on what’s important – the customer. Social Media Case Studies' The best stories are often deeply personal.

article thumbnail

From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media. Terms: Tracks keywords, typically utilized for paid campaigns.

Forums 62
article thumbnail

How to Use Social Media to Generate More Leads for Your Business

Oktopost

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. This may sound self-explanatory but hear us out.