Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Display testimonials linked to case studies in your sidebar. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

MARCH 4, 2024

Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say. Case studies offer this outsider perspective on your product and help boost your credibility.

B2B 62

B2B Strategy Marketing Case Study 62

Convince & Convert

JANUARY 27, 2016

They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. Evaluate Your Efforts. highlight to tweet). The Power of Paid.

Campaign 60

Campaign Influencer Case Study Marketing 60

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level. 7 Easy Ways to Improve Your Retargeting Ad Campaigns.

Campaign 75

Campaign Overview Advertising Buy 75

Keyhole.co

APRIL 2, 2024

This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.” Use to: See how effective your social media campaigns are at driving conversions. Compare your metrics against previous campaigns or periods.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign.

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. In today’s economic environment, this strategy is more critical than ever.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. In today’s economic environment, this strategy is more critical than ever.

B2B 62

B2B Campaign Statistics Data 62

Sprout Social

JUNE 25, 2019

Simply put, agencies are capable of running campaigns and providing a level of knowledge that simply isn’t possible in-house. A campaign that might take months for you to put together in-house can be done by an agency in no time. Agencies can juggle multiple campaigns at once. Agencies have an unparalleled level of expertise.

Social Media 95

Social Media How To Marketing ROI 95

Social Media Strategies Summit

SEPTEMBER 26, 2019

We have access to over 100,000 influencers in our email database and it’s all campaign-based. The selection process gets specific when we’re working on a particular campaign. So to start the matchmaking process, you put out a bid for a campaign and influencers apply based on brand specifications? We’re different now.

Groups 100

Groups Groups Influencer Case Study 100

Oktopost

APRIL 9, 2019

Demonstrating ROI is no easy task, as the 52% of marketers who cite proving social ROI as their number-one biggest social marketing frustration will attest. Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports.

Report 95

Report Social Media B2B How To 95

Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). What KPIs will you track and how will you determine ROI? You can easily plan when and which content will be shared, manage campaigns and track deadlines.

Content 81

Content Collaboration Project Template 81

Oktopost

JANUARY 12, 2021

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success.

B2B 101

B2B Marketing Metrics Survey 101

Convince & Convert

JANUARY 3, 2013

What do you think of when I say “Facebook marketing”? You are probably thinking “coupons”, “promotions”, “product launch”, or even “contests”. Brands are well aware of the interest of the largest social network and its functions for promoting and creating an enthusiastic following.

ROI 143

ROI Facebook Social Networking Organization 143

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. If this is the case, then where are we getting our insights and ideas about our audience’s pain points, challenges, and needs?

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. Reddit’s minimum daily ad spend is only $5 per campaign. Many advertisers therefore will enter in the highest bid amount they’re able to pay while maintaining campaign profitability. However, not for Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Buffer Social

AUGUST 1, 2022

The macro-environment still feels a bit shaky but with quality creative and thoughtful campaigns there are a lot of opportunities out there to cut through and make an impact. Not just in terms of brand-building but also driving a commercial impact and ROI - things like bookings or sales. How do you differentiate your own brand?

Marketing 79

Marketing Social Media Management Analytics Report 79

Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. They launched an influencer campaign called the Mezamashii Run Project. Tracking ROI and tying earned media impact to business goals. . Working with reporters, editors, TV producers, bloggers and other influencers is a particular skill. Not everyone is good at it.

Case Study 40

Case Study B2B Project ROI 40

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Create a hashtag to promote a specific employee advocacy campaign. Learn how to measure and present social results that will prove ROI with Hootsuite’s new Social ROI and Value Analysis training and certification. Make advocacy a game.

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

NOVEMBER 25, 2014

Luckily, you can track campaigns using third-party applications that allow you to easily track in-app conversions and traffic sources. A Case Study: Airbnb. Mobile conversion rate digital marketing how to measure conversions mobile app mobile commerce mobile strategy ROI'

Mobile 161

Mobile Conversation How To Applications 161

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Both co-marketing and co-branding campaigns bring engagement from the jump. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. They can also measure their return on investment (ROI). Just as happened with social media, many PR practitioners are not jumping in. Why should you embrace AI? AI will not take your job -.

Patterns 52

Patterns Data Social Media ROI 52

Waxing UnLyrical

DECEMBER 18, 2012

The case studies are terrific , including the American Red Cross, MomsRising, and DoSomething.org. My precious Blue Key campaign is a featured case study. There is a picture of a cute dog on the second page of the book. The second page! Beth and Katie don’t preach to you, they tell you stories.

Case Study 208

Case Study Consultant Buy Study 208

Laurel Papworth

APRIL 21, 2012

In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools.

Training 76

Training Course Social Media Press Release 76

Hootsuite

JULY 2, 2019

Vaynerchuk goes over brand case studies on each platform and helps you develop your own content marketing strategy. Twitter Video Advertising Campaign Basics. If you’re new video on the platform and are planning to launch a campaign, these multi-module courses are a good place to start.

Training 111

Training Course Resources Social Media 111

Small Business Mavericks

FEBRUARY 4, 2011

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you.

Small Business 115

Small Business Press Release Case Study Adwords 115

Oktopost

AUGUST 26, 2019

The second caveat to B2B video marketing is ROI. And, last but not least, 73% of B2B marketers say video positively impacts their ROI. Product demos, case studies, and more detailed instructional videos can all find a place here. “Video just doesn’t convert”, they’ll say. However, video works.

B2B 111

B2B Video Strategy Marketing 111

Keyhole.co

NOVEMBER 17, 2023

The winners of social listening for brand reputation management From these social listening case studies, you can learn new ways to leverage online chatter and feedback to transform your business and the lives of your customers. The brand also built an ad campaign called “The Saucepocalypse” to promote the bottled sauce.

Examples 59

Examples Brands Sentiment Reputation 59

agora pulse

JULY 31, 2020

Do you have a case study we can see? A good social media agency will be able to provide you with an example or case study of a brand they have worked with. That may include their online content, social media channels, social media advertising, and ROI (return on investment). How many people did your campaign reach?

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

MARCH 27, 2019

However, just like any social marketing campaign, you’re going to need a strategy. Quora’s conversion optimization campaigns use a specific “conversion” pixel to allow companies to track the impact that Quora ads have on their website. Any question that you answer with meaningful stats and case studies is excellent for social proof.

How To 102

How To Marketing Notification Case Study 102

Pixlee

OCTOBER 18, 2016

Investing in these campaigns pays off – and it goes beyond way Instagram influencer marketing to other platforms and a wide variety of topics. According to Inc.com , one source found that the ROI was 11x traditional digital marketing. Influencers can give velocity to existing content. Choosing the Right Influencers.

Influencer 42

Influencer Brands Nielsen ROI 42

Jason Yormark

AUGUST 30, 2009

Whatever Socialnomics may lack in tactics and strategy, it more then makes up for in these extremely useful stories, case studies and examples of how social media has taken the world by storm. I can't speak for Erik, but perhaps articles like the Boeing example are one of those.

Review 209

Review Case Study Postrank Study 209

Convince & Convert

JANUARY 25, 2016

For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). Your campaigns would look like this: Audience 1 = 1–14 days. They’re all part of a retargeting case study that almost made my jaw drop.

Adwords 60

Adwords comScore How To URL 60

Sprout Social

SEPTEMBER 20, 2018

With so much to do organically, why are paid campaigns such a high priority right now? A paid campaign helps ensure that it doesn’t go unseen. Whether it’s a case study, webinar or any other prioritized promotion, such items are brilliant ways to encourage visits from new and former fans alike. Retargeting.

Organization 97

Organization Social Media Strategy How To 97

Josh S Peters

AUGUST 25, 2009

In 2008, the OfficeMax Penny Pranks viral video campaign attracted more than 3 million views on YouTube. I think it’s a great campaign and hope it continues to do well. Do you like it, do you hate it, is there another social media campaign you really like that’s happening right now? What are your thoughts?

Social Media 100

Social Media Case Study Press Release Lijit 100

Pam Moore

NOVEMBER 29, 2017

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! Social currency = attention + action. A good influencer already has the attention and is driving action with your ideal and target customers online today!

Influencer 160

Influencer Training Marketing Small Business 160