Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing
Akamai Marketing
JANUARY 1, 2015
Case Study #4: Neighborhood Shopping Center. Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. The nature of the campaign enabled it to stay fresh for the entire 6 months without duplication.
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