Monday Roundup: Integrated Communication Case Studies
Waxing UnLyrical
JUNE 6, 2016
This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Why: “We like to look not just at, ‘how are we going to get this research report in front of the right people?’ Airbnb’s Successfully Charming PR Stunt.
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