Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Beyond economic challenges, the SaaS industry is also facing the impact of the pandemic on the buyer’s journey.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Beyond economic challenges, the SaaS industry is also facing the impact of the pandemic on the buyer’s journey.

B2B 62

B2B Campaign Statistics Data 62

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign.

Forums 62

Forums Reddit Analytics Sentiment 62

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level. 7 Easy Ways to Improve Your Retargeting Ad Campaigns.

Campaign 75

Campaign Overview Advertising Buy 75

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). What KPIs will you track and how will you determine ROI?

Content 80

Content Collaboration Project Template 80

Sprout Social

JUNE 25, 2019

Simply put, agencies are capable of running campaigns and providing a level of knowledge that simply isn’t possible in-house. A campaign that might take months for you to put together in-house can be done by an agency in no time. Agencies can juggle multiple campaigns at once. Agencies have an unparalleled level of expertise.

Social Media 94

Social Media How To Marketing ROI 94

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Both co-marketing and co-branding campaigns bring engagement from the jump. Fans beget more fans.

Strategy 129

Strategy Brands Hubspot Survey 129

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Especially if they’re enthusiastic about their work or about showcasing their industry expertise. They can enhance their credibility and position themselves as industry experts. Emphasize your company’s reputation as an industry leader.

Social Media 111

Social Media Guidelines HootSuite How To 111

agora pulse

JULY 31, 2020

Do you have a case study we can see? A good social media agency will be able to provide you with an example or case study of a brand they have worked with. That may include their online content, social media channels, social media advertising, and ROI (return on investment). How many people did your campaign reach?

Social Media 190

Social Media Marketing How To Social Media Management 190

Social Media Strategies Summit

SEPTEMBER 26, 2019

As the industry matured on both sides, there was this realization that the vast majority of influencers – there are of course some exceptions – are not like journalists. We have access to over 100,000 influencers in our email database and it’s all campaign-based. And then we can ask specific campaign questions.

Groups 100

Groups Groups Influencer Case Study 100

Buffer Social

AUGUST 1, 2022

We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands. The macro-environment still feels a bit shaky but with quality creative and thoughtful campaigns there are a lot of opportunities out there to cut through and make an impact.

Marketing 79

Marketing Social Media Management Analytics Report 79

Proactive Report

DECEMBER 9, 2017

57% of marketers polled by Cision said one of their biggest challenges with earned media initiatives was identifying and connecting with key industry influencers. CASE STUDY : Mizuno Mezamashii Run Project. Mizuno Running’s budget was just 1% of industry ad spend and they took the bold decision to lead with earned media.

Case Study 40

Case Study B2B Project ROI 40

Keyhole.co

NOVEMBER 17, 2023

The winners of social listening for brand reputation management From these social listening case studies, you can learn new ways to leverage online chatter and feedback to transform your business and the lives of your customers. The brand also built an ad campaign called “The Saucepocalypse” to promote the bottled sauce.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. If this is the case, then where are we getting our insights and ideas about our audience’s pain points, challenges, and needs?

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. Reddit’s minimum daily ad spend is only $5 per campaign. You aren’t competing just against other industries in your field, but anyone who wants that target audience. That can be to the misfortune of some advertisers.

Reddit 115

Reddit CPC CPM Cost 115

Oktopost

AUGUST 26, 2019

The second caveat to B2B video marketing is ROI. And, last but not least, 73% of B2B marketers say video positively impacts their ROI. Good Learning-stage content might include how-to videos, interviews with industry figures, and fun videos that highlight your company’s history and culture. However, video works. That’s great!

B2B 111

B2B Video Strategy Marketing 111

Hootsuite

JULY 2, 2019

Vaynerchuk goes over brand case studies on each platform and helps you develop your own content marketing strategy. Twitter Video Advertising Campaign Basics. If you’re new video on the platform and are planning to launch a campaign, these multi-module courses are a good place to start. Get Started.

Training 111

Training Course Resources Social Media 111

Sprout Social

MARCH 27, 2019

However, just like any social marketing campaign, you’re going to need a strategy. Target your questions to specific Quora users to collaborate with industry influencers. Quora’s conversion optimization campaigns use a specific “conversion” pixel to allow companies to track the impact that Quora ads have on their website.

How To 100

How To Marketing Notification Case Study 100

Pam Moore

NOVEMBER 29, 2017

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! Influence the Influencers: How to Co-Create Content With Industry Leaders. Social currency = attention + action. Social Media Audience Analysis Worksheet.

Influencer 160

Influencer Training Marketing Small Business 160

Pam Moore

JUNE 9, 2019

Double down on one specific industry or niche. Get laser focused on a niche you have experience and case studies. Become the “go to” leader and trusted advisor in the industry. Look for the cracks of opportunity competitors in your industry are missing. Less is truly more. Build relationships.

Brands 105

Brands Authentication Template Templates 105

Pixlee

OCTOBER 18, 2016

Investing in these campaigns pays off – and it goes beyond way Instagram influencer marketing to other platforms and a wide variety of topics. According to Inc.com , one source found that the ROI was 11x traditional digital marketing. Influencers can give velocity to existing content. Choosing the Right Influencers.

Influencer 42

Influencer Brands Nielsen ROI 42

Pam Moore

MARCH 19, 2020

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI).

Trends 78

Trends Video Marketing Influencer 78

agora pulse

SEPTEMBER 5, 2017

Do you have a case study we can see? A good social media agency will be able to provide you with an example or case study of a brand they have worked with. This may include their online content, social media channels, social media advertising and ROI (return on investment).

Social Media 126

Social Media How To Social Media Management Case Study 126

Sprout Social

MARCH 21, 2017

Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own. What is is the missing link? Creating Your Own Social Media Funnel.

Social Media 104

Social Media Marketing How To Metrics 104

Waxing UnLyrical

OCTOBER 22, 2010

But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&# Theory is all very well, they (you) said. The results?

Postrank 151

Postrank Campaign Tourism Social Media 151

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. This section takes the student through 8 different options including best case and worst case scenarios with case studies.

Class 85

Class Training Social Media Case Study 85

Social Media Strategies Summit

APRIL 4, 2019

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. In fact, Influencer Marketing ROI and improving metrics to track campaign results are consistently noted as the biggest challenge facing the industry in 2019 and beyond. Top data used to measure influencer marketing ROI.

ROI 103

ROI Influencer Marketing How To 103

Buffer Social

NOVEMBER 12, 2019

In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. But first, we wanted to start with a couple of outside-the-box campaigns to get you feeling inspired. . That’s a huge amount of spending.

Social Media 67

Social Media SMS UGC Marketing 67

Laurel Papworth

JULY 2, 2013

Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

Pam Moore

MAY 15, 2019

billion dollar industry in 2019. If an agency or a member of your team is spamming the contact boxes of top industry or even micro-influencers with copy / paste spam messages begging for free tweets, I can guarantee they are hurting your brand more than helping you. billion dollar industry in 2019. This is up from $1.7

Influencer 109

Influencer Brands How To Marketing 109

Convince & Convert

MARCH 16, 2016

The Mad Men-esque figure was once called “ the most sought-after wizard in today’s advertising industry.” The stats don’t lie—businesses that blog regularly and offer fresh, informative content receive 13x the ROI of businesses that don’t. The headline is the ‘ticket on the meat.’

Tips 60

Tips Marketing Advertising Case Study 60

Webbiquity SMM

JANUARY 2, 2013

Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Need more evidence that measuring social media ROI is hard? Companies in these industries are also the most likely to have formal content marketing editorial calendars. The Backup List ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 29, 2018

But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. Compare that to even a small-spend ad campaign, and you quickly see how limited unpaid reach is in most cases. 3 Reasons Video Advertising Rocks.

Platform 150

Platform Campaign Video YouTube 150

agora pulse

DECEMBER 15, 2020

After all, you need to know what’s reasonable for the industry before you walk into a salary discussion. Many social media managers specialize in certain industries, which can also affect their average pay. Employers in any industry can expect to pay lower salaries to entry-level social media managers with minimal experience.

Social Media Management 151

Social Media Management Social Media Skills ROI 151

Oktopost

SEPTEMBER 11, 2023

They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e. social media) Campaign: The title of your campaign (i.e. But doing so is easier said than done.

Social Media 138

Social Media Metrics How To ROI 138

Keyhole.co

NOVEMBER 22, 2023

This article will equip marketers with the knowledge and skills necessary to leverage this powerful platform for successful marketing campaigns. Additionally, paid advertising campaigns should be optimized to align with the algorithm’s principles to reach your intended audience effectively. Educational content strategy.

Brands 52

Brands Facebook Marketing Advertising 52

Oktopost

JULY 29, 2021

And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. The answer is to employ a lead nurturing campaign. A lead nurturing campaign is a series of marketing messages sent to leads at preset intervals to keep them engaged.

B2B 165

B2B ROI Campaign Buy 165