Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

BeingOptimist

JANUARY 14, 2022

To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. You need to reach these people again because studies indicate it may take up to nine times of visiting a website for the customers to convert or decide to buy. A/B Testing Your Pricing Page.

Startup 105

Startup Discount Price Survey 105

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. If this is the case, then where are we getting our insights and ideas about our audience’s pain points, challenges, and needs?

Social Media 62

Social Media B2B Sentiment How To 62

Unmetric

AUGUST 28, 2019

HubSpot isn’t a social media listening tool. Using HubSpot, you can even schedule content for later, and get suggestions to post at the best time to get the maximum interactions from your audience. The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. Pricing: Free.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

APRIL 6, 2023

Here’s an example of a content calendar from Hubspot created using spreadsheets to track and manage marketing content: To create a content calendar with more advanced features, try a project management tool. You can easily plan when and which content will be shared, manage campaigns and track deadlines.

Content 80

Content Collaboration Project Template 80

Oktopost

JUNE 14, 2021

Case studies delving into a topic. However, while this added-value approach using a nuanced content strategy and search campaigns to isolate your budding audience is important, don’t give everything away for free. They can help you optimize campaigns and connect you with a relevant audience like nothing else. Slideshares.

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Comparison SEO Curation Domain Name 146

Keyhole.co

JANUARY 27, 2023

Samsung experienced five times more ROI by promoting its Galaxy S6 smartphone through video ad campaigns in Argentina. TikTok allows content creators to make videos in different time durations, letting them showcase their products, share case studies and give a sneak peek at their company’s culture. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

SEPTEMBER 20, 2023

You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab. Write engaging case studies to build niche expertise. For example, as shown in the above post , Hubspot Academy executive and educator Mark D. Click on the orange “Add New Tracker” button.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

JUNE 5, 2013

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.”

Small Business 100

Small Business B2B Strategy Content 100

Pixlee

DECEMBER 22, 2021

Sharing case studies from clients. Kirkland’s uses Pixlee to add social proof to its email marketing campaigns with UGC galleries that maintain a mobile-friendly design. On a similar note, Mark loves content and contributes to several authoritative blogs like HubSpot , CoSchedule , Foundr , etc.

UGC 52

UGC Marketing Mobile Review 52

Ari Herzog

FEBRUARY 6, 2011

Alison and I were working on Facebook marketing campaigns before pages were the thing to use and the key issues important to new users haven’t changed very much. Dan: In some cases, they are from brands we like. In other cases they came from research into case studies. And there’s a level of.

Facebook 183

Facebook Marketing Hubspot Case Study 183

Writtent Blog

MARCH 29, 2013

How to Prepare For the Upcoming Changes of Google Enhanced Campaigns. Now you need to plan your ad campaigns before June 2013 because when something global like Google changes, you’ve got to be prepared! There are many things you should look forward to. Devices are no longer separated from computers in terms of traffic.

Google 69

Google Content Flipboard Marketing 69

Buffer Social

JANUARY 23, 2018

You’ll hear real-world, tactical case studies on how to use social media for storytelling, communications, and PR by senior executives from companies like BuzzFeed, Disney, and The Onion. INBOUND by HubSpot is probably the biggest marketing conference all year. Location: Huntington Beach, California. Back to top.

Conference 103

Conference Social Media Price Embedding 103

Socialmedia.biz

APRIL 13, 2017

Data from HubSpot shows leads range from $11 to $100 each , depending on industry. In your drip campaigns, make sure you’re providing real value, helpful content, and freely sharing information. Include a lot of educational content like white papers and case studies in your social marketing plans.

Social Media 63

Social Media Hubspot Cost Case Study 63

Buffer Social

SEPTEMBER 10, 2018

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

Instagram 108

Instagram Strategy Feed Feedly 108

Convince & Convert

AUGUST 13, 2015

After running an “Introduce Yourself” campaign, they collected 1,511 pieces of content. NetLine helped Hubspot get their collection of 20 ebooks into the hands of qualified leads. They met their goal, and Hubspot was able to meet their lead volume goal objectives each quarter. million people and engaging 38,458 consumers.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Buffer Social

FEBRUARY 3, 2019

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

Instagram 100

Instagram Strategy How To Feed 100

ProBlogger

MAY 20, 2016

7 Helpful Resources Every Content Marketer Should Bookmark | HubSpot. 10 Examples of Great Disney Marketing Campaigns | Econsultancy. Some of them are so creative and so fun, and that’s what I think these marketing campaigns by Disney totally represent. Pretty solid tips. 14+ Tools for Bloggers | Social Media Examiner.

Hubspot 28

Hubspot Case Study Skills Blogger 28

Buffer Social

FEBRUARY 3, 2019

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

Instagram 64

Instagram Strategy How To Feed 64

Keyhole.co

NOVEMBER 22, 2023

This article will equip marketers with the knowledge and skills necessary to leverage this powerful platform for successful marketing campaigns. Additionally, paid advertising campaigns should be optimized to align with the algorithm’s principles to reach your intended audience effectively. Storytelling content strategy.

Brands 52

Brands Facebook Marketing Advertising 52

Writtent Blog

AUGUST 17, 2016

5 Formulas for Drip Email Campaigns. #6 Desire : Present a successful case study. Chapter 5: Formulas for Drip Email Campaigns. This chapter covers formulas for drip email campaigns to help take the guesswork out of planning what to send new customers. 6-Email Campaign to Nurture Prospect Customers in 14 Days.

Examples 40

Examples SEO Screencast Blogger 40

ProBlogger

MAY 31, 2016

HubSpot draws a distinction between “timeless” and “sustainable” content for this very reason. Turn these time-sensitive news pieces into case studies instead. A case study is a highly specific, yet broadly imagined kind of “tips” post. Readers love specific examples , drawing them to this kind of content.

Tips 20

Tips Content Case Study Review 20

Oktopost

JANUARY 17, 2024

Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. Most list management platforms, such as Mailchimp and Hubspot, provide this data. and produce more campaigns and content to repeat these results. Place in the funnel: Bottom of the funnel.

Metrics 62

Metrics Cost Hubspot Analytics 62

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. A campaign run by Disney to raise money for the Disney Make-A-Wish Foundation? They raised over $1 million during that campaign. Case studies. Basics of Lead Generation.

How To 174

How To Hashtag LinkedIn Newsletter 174

Sprout Social

JANUARY 30, 2020

PPC campaigns can be run immediately and don’t require the waiting game involved with SEO. Checklists, webinars and case studies are prime content for social ads, for example. Checklists, webinars and case studies are prime content for social ads, for example. For example, a 2019 case study by Reply.io

Strategy 96

Strategy Marketing Case Study How To 96

Buffer Social

AUGUST 26, 2019

This means that agencies are being used more and more for campaigns and individual experiences , which provides a lean way to test the validity of the agency model for you and your brand. . Does their specialty match what you’re looking for Do they have experience in your industry Do they have a strong portfolio of case studies.

Social Media 64

Social Media How To Marketing Project 64

Webbiquity SMM

DECEMBER 30, 2014

Yet) despite the overwhelming interest in content marketing, 55% of B2B content marketers think their campaigns are ineffective”—Benjy Boxer contends that content marketing efforts need to show ROI, and provides an example worksheet. by HubSpot. by HubSpot. The 3 C’s of Successful Content Marketing by iMedia Connection.

Content 193

Content Tips Marketing B2B 193

Buffer Social

APRIL 5, 2017

Blog post: 15 Psychological Studies That Will Boost Your Social Media Marketing by Buffer. E-book: Hubspot’s Marketing Psychology Guide. Blog post: 9 Free Microsoft Excel Templates to Make Marketing Easier by HubSpot. Blog post: The Steps You Need to Define the Stages of Your Sales & Marketing Funnel by HubSpot.

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

JANUARY 15, 2013

5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. Ken Mueller makes a compelling case for, well, not quite ignoring Facebook’s Insights, but at least putting those numbers in proper perspective.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Sprout Social

OCTOBER 10, 2019

Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War. 6 Brilliant Facebook Campaigns (& Why They Worked). Perhaps it was an epic case study. Are There Any Relevant Real-World Events to Piggyback? Related Articles.

Engagement 111

Engagement Facebook Meme Metrics 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

agora pulse

APRIL 28, 2020

Christian Karasiewicz : The most challenging aspect of being a social media manager is replicating the success from one campaign to the next. Oftentimes, a client will be thrilled with the results, but then expect that same level to be reached on subsequent campaigns. About Christian Karasiewicz. ” Follow Christopher S.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Writtent Blog

JUNE 27, 2016

Chapter 10: Copywriting Case Studies: Success Stories. Direct Response Copywriting: 13 Formats Proven To Create Winning Campaigns | Kathryn Aragon Media. How To Write A Marketing Email: 10 Tips For Writing Compelling Email Copy | Hubspot. Chapter 10: Copywriting Case Studies: Success Stories.

Case Study 65

Case Study Resources SEO Study 65

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279