Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. The post #Rio2016 Campaigns Dominate Social Media This Week! What a year for sport!

Campaign 60

Campaign Social Media Sports Mobile 60

Convince & Convert

DECEMBER 11, 2015

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. So, what can you learn from this good yet weird campaign? million views in less than 48 hours. Think Globally, Act Locally.

Campaign 60

Campaign Influencer YouTube Project 60

Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. Building off of the images, Ford could expand the campaign to drive more engagement and awareness around this very important message. Beyond Instagram.

Campaign 60

Campaign Instagram Transportation Film 60

Waxing UnLyrical

JANUARY 11, 2016

How Pioneers in Skirts Ran a Successful Kickstarter Campaign…And Beyond! 3 Inspirational Social Media Campaigns to Empower Women. Why: “Community fundraising is about more than raising funds, it’s about having a positive impact on the community as a whole,” says Kari Kiel in this classic WUL post.

Case Study 100

Case Study Film Sports Consultant 100

Sprout Social

OCTOBER 16, 2023

Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments. The clothing brand partners with IF7, a Gen Z consultancy, on their TikTok strategy.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

MAY 11, 2023

Take the time to film an in-depth review of the product. Try learning a new recipe and film it so viewers can follow along step-by-step. Video reviews of books, movies, and TV shows This is a great YouTube video idea for those passionate about literature, film, and television. Don’t worry about getting things perfect.

YouTube 103

YouTube Video Film Sports 103

ProBlogger

MARCH 12, 2013

Back in November last year, we ran a crowd funding campaign to bring back Inside The Mind for a second season. Even though we didn’t reach our overall campaign goals, we learned two very important things: 1. Our campaign converted at 5.6%. Broaden Your Blog’s Reach Through Innovative Content [Case Study].

Case Study 47

Case Study Study Content Embedding 47

The Realtime Report

OCTOBER 9, 2012

“An online coming-of-age love story” formed the basis for a recent social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand. The series’ Facebook page describes the project as “Hollywood’s first film that gives the audience a chance to play the lead role.”

Video 139

Video Film Project Campaign 139

The Realtime Report

NOVEMBER 2, 2012

The main results: the campaign was an organic hit with little false manipulation of reported traffic or online mentions, and the video’s popularity was driven by a “well structured and meticulously executed campaign” by YG Entertainment, the South Korean label company behind the song. and record label Scooter Braun.

Content 194

Content Film Marketing How To 194

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Background. So I’ll pick up where she left off.

Organization 267

Organization Tips Hashtag URL 267

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. Needless to say, we LOVE this campaign. The team filmed the Tennis player talking about the unique emotions of being on Centre Court.

Transportation 108

Transportation Brands API Travel 108

Laurel Papworth

APRIL 29, 2012

Since 2005, Laurel has been teaching online community management at the University of Sydney, Australian Film and TV School, Metro Film School and she has been managing virtual communities since 1989. This section takes the student through 8 different options including best case and worst case scenarios with case studies.

Class 85

Class Training Social Media Case Study 85

Convince & Convert

FEBRUARY 26, 2015

Oscars pic.twitter.com/IdU4dnAHA7 — Nathan Sawaya (@NathanSawaya) February 23, 2015 NASA Cleverly Roots For Films Related to Space Exploration One of the biggest surprises of the real-time tweets of the night was NASA. This fits in perfectly with their ongoing Real Beauty campaign and celebrating people’s internal and external beauty.

Social Media 60

Social Media Brands Case Study Film 60

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. Needless to say, we LOVE this campaign. The team filmed the Tennis player talking about the unique emotions of being on Centre Court.

Transportation 99

Transportation Brands API Travel 99

Audiense

JULY 15, 2016

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay.

Hotels 94

Hotels Proposal Campaign Film 94

Writtent Blog

NOVEMBER 5, 2013

Each time the organization identifies a campaign theme, they come up with at least 20 ways to cast, retell and repurpose the concept. Read aloud your blog posts, record expert interviews, or give a brief synopsis of your latest case study. Film your conversations, and use the transcripts for case studies.

Content 90

Content Case Study eBook Marketing 90

Audiense

JULY 22, 2016

This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, H&M is running a global campaign #ForEveryVictory. and to celebrate, the brand has launched just the right campaign on Twitter.

Collaboration 97

Collaboration Campaign Film Team 97

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. I was fortunate enough to sit in on a talk from Kendra Simpson of Ogilvy on how she and her team ran a phenomenal outreach campaign for their client, Huggies.

Case Study 151

Case Study Study Authentication How To 151

Audiense

JUNE 17, 2016

Leo Burnett furnished a list of their top 25 campaign, and to celebrate the Cannes Lions season, we thought we’d give you our top three picks from that list. One of the best ways to plan campaigns is to think about why your customers love your brand as much as they do. Rei’s #OptOutside. We've chosen to #OptOutside today.

Film 60

Film Campaign Hashtag Twitter 60

Audiense

JUNE 3, 2016

We love that brands are continuously testing new ways of pushing their buttons when it comes to their marketing campaigns. With that in mind, we’ve selected a few social campaigns that caught our eye this week. We end this round-up with other campaigns and Twitter Trends that Team Audiense has been reading this week.

Tips 60

Tips Banking Film Campaign 60

Hootsuite

APRIL 6, 2022

All the time you spend reading through DMs and replying to customer inquiries can be put to better use: brainstorming new marketing campaigns, building financial reports, taking a well-deserved potato chip break. As every sci-fi film has taught us, robots aren’t perfect. Automate lead generation and sales.

Instagram 90

Instagram How To Retail FAQ 90

Audiense

JULY 15, 2016

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay.

Hotels 60

Hotels Proposal Campaign Film 60

Audiense

JULY 22, 2016

This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, H&M is running a global campaign #ForEveryVictory. and to celebrate, the brand has launched just the right campaign on Twitter.

Collaboration 60

Collaboration Campaign Film Team 60

Buffer Social

SEPTEMBER 28, 2016

Smartphone Video Excellence: How to Film Like a Pro. Format: Mix of interviews, case studies, and educational content. Case Study: 4-Step Facebook Ads Strategy for Local Business Growth. How to Launch a Product with Facebook Ads (Case Study). 4 Examples of an Evergreen Facebook Campaign Trigger.

Skills 40

Skills Social Media Hosting Marketing 40

Social Media Strategies Summit

DECEMBER 1, 2022

Once they’ve developed an idea, they’ll reach out to students as needed and schedule filming times. The actual filming takes place about a week before the post goes live. “We In contrast, they might plan bigger holidays and campaigns months ahead. “It This helps her team find relevant students to feature in specific campaigns.

Content 151

Content How To Film UGC 151

Audiense

FEBRUARY 8, 2017

See the case study right here. I’ve seen a lot of dystopian films or shows where computers have gained sentience, become evil, and taken over. Personality Insights also indicate sections of an audience who are more likely to respond to your campaigns in a certain manner, more info here.

Data 60

Data Focus Group Compete Twitter 60

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Facebook Success Stories/Case Studies. ” Holiday Campaigns.

Curation 167

Curation List Automotive Real Estate 167

Oktopost

FEBRUARY 15, 2024

B2B Social Media Management tools like Oktopost can pick up where your content studio leaves off, streamlining social media management processes and providing analytics you can use to evaluate and adjust your campaign after it launches. The case studies and testimonials they provide are something to start with.

Content 62

Content B2B Case Study Price 62

Hootsuite

JUNE 21, 2022

Think of it more like a highlight reel than a feature film. Successful brand deal case studies. Take notes of all your stats and case study numbers, no matter how big or small or successful or not successful. It’s a visually appealing and concise snapshot of your online presence and achievements. Collect your data.

Template 110

Template Templates Influencer How To 110

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Shout out to my best friend for filming it and helping me clean up.

Travel 93

Travel B2B Automotive Campaign 93

Buffer Social

AUGUST 6, 2018

This week on The Science of Social Media , we’re chatting about a brand new Instagram engagement study , including everything you need to know about why users interact with content across the platform. 752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More! Let’s dive in! ?.

Influencer 61

Influencer Campaign Instagram YouTube 61

Buffer Social

MAY 16, 2017

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. So how do you run a successful social media campaign? Campaign details.

Campaign 109

Campaign Social Media Tips Brands 109

Webbiquity SMM

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. There are more case studies and whitepapers out there than there is time to read them.

B2B 198

B2B Strategy Marketing Microsoft 198

Pixlee

AUGUST 4, 2021

I would be traveling and learning how to make films because my real passion has always been making films and making content. At the end of my undergrad, I got into a Paris film school with a full scholarship. When I wasn’t in classes, I worked full time with filmmakers all across the country. But my parents did not let me go.

Film 52

Film Communities Project Instagram 52

Later

MARCH 29, 2020

But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services. It’s a tough question that we don’t have all the answers for.

Social Media 110

Social Media How To Instagram Influencer 110

Convince & Convert

JUNE 21, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision , a free online content marketing kit. .”

Engagement 120

Engagement Foursquare Case Study Instagram 120

Buffer Social

FEBRUARY 19, 2019

Our most successful social media advertising campaign of all time – a campaign that is still running today – runs on the Facebook News Feed: This campaign has generated more than 169,000 link clicks and reached more than 1,500,000 people since launching in April 2017.

CPC 111

CPC Video Cost CPM 111