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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. To answer that, let’s dive into Adam’s case studies. We need to get them to change.”

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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

Examples 130
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Social Commerce Case Studies to Get Your Creative Juices Flowing. By the end of the campaign, the brand had surpassed its goals by 127%. — Are there any social commerce examples you’ve been impressed with?

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Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Buffer Social

Aside from planning ahead and using Buffer to manage their content, we asked Eleanor to share some tips for anyone looking to build marketing campaigns around holidays and events. For most occasions, around a month before is a good time to push the bulk of the marketing campaign.” Tip 1: Get the timing right.

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. For example, you could create a carousel that walks users through setting up a specific software or tool. This can be useful for sharing how-to content, tutorials, or tips.

Examples 101
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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.