Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. 10 behind-the-scenes post ideas and examples for your next campaign 1. What is behind-the-scenes (BTS) content?

Campaign 90

Campaign Content Upcoming Authentication 90

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 137

Campaign Engagement Marketing Hashtag 137

Laurel Papworth

APRIL 29, 2023

I’ve been thinking about Blockchain and event management, and 24 types of NFTs. “The podcast discusses the power of oratory and how public speaking events can inspire change and bring new ideas to the forefront. I’m the Australia Post of Events, if you like. [00:02:46.420] ” Hope that helped! .”

Eventful 98

Eventful Conference Case Study Sentiment 98

Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#.

Case Study 153

Case Study Study Marketing Company 153

Sherrilynne Starkie

APRIL 23, 2020

Is your campaign missing something? Join me as I break down public relations’ crucial role in successful content marketing campaigns. Build on the successes and avoid the mistakes of those who came before with real-world case studies. I’ll be providing practical tips for great digital PR.

Content 243

Content Case Study Marketing ROI 243

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.

Health Care 108

Health Care Case Study Study Campaign 108

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Ignite Social Media

JANUARY 3, 2019

Our in-house media buyers have gone through the certification program that Snapchat offers to be able to provide our clients the expertise of managing campaigns on the platform. The goal of the program is to provide more effective execution, optimization, and analysis of advertising campaigns on Snapchat.

Social Media 136

Social Media Case Study Training Guidelines 136

Convince & Convert

OCTOBER 23, 2014

What can you learn from a megastar’s Instagram teaser campaign? While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. Make It Special.

Campaign 166

Campaign Instagram Case Study Upcoming 166

ProBlogger

MAY 1, 2018

Today’s post is a case study with Undercover Architect , Amelia Lee. Amelia attended the ProBlogger Evolve and Mastermind events in 2017, and adapted speaker Jadah Sellner’s 7-Day Challenge model to boost her own lead generation and course enrollments. We also ran other campaigns during the ‘cart open’ phase.

Case Study 44

Case Study Study How To Module 44

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. They also know when to implement a campaign approach to scale different products and messaging. Blogger networks can help brands or campaigns achieve “the network effect.”.

Blogger 152

Blogger Fashion Case Study Brands 152

Social Media Strategies Summit

JULY 19, 2023

2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns. It’s not hard to see the appeal of this type of content. 4) Heinz @heinz_us / 60.5K

Brands 130

Brands Energy Sports Fashion 130

Convince & Convert

MARCH 26, 2015

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. However, what makes this campaign so special is that Oreo didn’t rest on its laurels.

Campaign 60

Campaign Case Study How To Study 60

Convince & Convert

SEPTEMBER 18, 2014

Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community. The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets.

Hosting 140

Hosting Communities Case Study Social Media 140

Oktopost

MARCH 4, 2024

Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say. Case studies offer this outsider perspective on your product and help boost your credibility.

B2B 62

B2B Strategy Marketing Case Study 62

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign. Over 40 percent of U.S.-based million followers.

Influencer 66

Influencer Campaign Marketing Case Study 66

Convince & Convert

JANUARY 27, 2016

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. This campaign earned them gold stars by adding a human element to their brand.

Campaign 60

Campaign Influencer Case Study Marketing 60

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 100

Case Study Study Training Collaboration 100

The Realtime Report

SEPTEMBER 27, 2012

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

Campaign 177

Campaign Sample Samples Film 177

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Would a sportswear brand be far behind when it comes to an international sporting event?

Campaign 110

Campaign Social Media Sports Mobile 110

Sherrilynne Starkie

APRIL 27, 2014

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors. The Spin Sucks Brand Ambassador Program: A Case Study.

Case Study 260

Case Study B2B Authentication Review 260

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.

Health Care 40

Health Care Case Study Study Campaign 40

Keyhole.co

JUNE 7, 2023

Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers. Social proof is your best friend Social proof, such as testimonials, case studies, certifications, and ratings, provide more credibility and trust to your brand.

B2B 52

B2B Tips Brands Marketing 52

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. The event marked the first time anyone other than Snap Inc itself had sold a product via Snapchat, making it a real game-changer in social commerce terms. By the end of the campaign, the brand had surpassed its goals by 127%.

Examples 223

Examples Retail Instagram Buy 223

Convince & Convert

MAY 19, 2016

” In addition to hosting live events, celebrity appearances, and tons of sweet freebies like manicures at The Period Shop over the weekend, Kotex also hosted a temporary online shop and a Twitter sweepstakes to bring more fans into the experience. An inspiring part of this campaign is how the customer with a vision, Sarah M.,

Campaign 88

Campaign Tumblr Project Hosting 88

Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Pepsi originally tested this campaign in Canada last year, due to the fact that the country has more than one official language.

Campaign 60

Campaign Collaboration Trends Newsletter 60

Convince & Convert

APRIL 22, 2014

They didn’t need bloggers to drive traffic to any website unlike most blogger outreach campaigns , rather, they needed bloggers to drive physical traffic through the front doors of their store. How to Make an Event Worth Attending Strategy extends beyond narrowing down the right people and locating them.

Brands 156

Brands Blogger Retail Case Study 156

Hootsuite

MARCH 2, 2022

Research from Meta shows that campaigns combining influencer ads with regular social media ads are 85% more likely to result in people adding products to their shopping cart. A traditional print or TV advertising campaign puts your advertising in front of many people who have no interest in your products. live social shopping events.

Retail 104

Retail Social Media Brands Tips 104

The Social Media Incubator

JULY 24, 2014

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. Google continues to add features that will give more prominent Google search placement to users of Google+, Google Hangouts, and YouTube Live Events.

Marketing 179

Marketing Case Study YouTube News 179

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Would a sportswear brand be far behind when it comes to an international sporting event?

Campaign 60

Campaign Social Media Sports Mobile 60

Convince & Convert

MARCH 23, 2013

To put his money where his mouth is, he has committed to holding all campaign meetings, donor meetings and other events in local restaurants located in the district. This isn’t a particularly complex social media case study, and that’s why I love it. Terrific, right?

Case Study 161

Case Study UGC How To Meeting 161

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. What is customer marketing? You can easily create a community space where you have an existing audience—like creating a Facebook Group.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Content calendar examples for business Sprout’s social media content calendar Sprout Social offers social media calendar tools to plan, build and track social posts and entire campaigns.

Content 81

Content Collaboration Project Template 81

Convince & Convert

JANUARY 28, 2014

The story that stood out the most and gave me the warmest and fuzziest feeling was Scott Thomas’s example of how well Char-Broil treats him and how well they run their blogger outreach campaigns. An Ongoing Campaign. Mary says the bloggers really enjoy these events. Naturally, I wanted to know more.

Blogger 151

Blogger Case Study Klout Influencer 151

Taylor Marek

MAY 28, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How Do YOU Define A Successful Social Media Campaign? So, How do you define a successf ul Social Media campaign? After you provide your input, I’ll give you my side of it. Chris Brogan.

Campaign 112

Campaign Social Media Avatar WordPress 112

Jason Yormark

MAY 7, 2012

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. Use a FB ad campaign ($500 budget for Feb) to target users within a 10 mile radius of the restaurant to promote a gift card giveaway to increase FB likes.

Social Media 249

Social Media Case Study Marketing Project 249

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Background. So I’ll pick up where she left off.

Organization 267

Organization Tips Hashtag URL 267