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How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates.

Campaign 162
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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Taking an approach like this allows us to reach people through more conscientious, socially responsible communications, and illustrates the impact this will have on our audiences of decision-makers within our companies and client organizations. How do you qualify your audience for each campaign? The changing narrative.

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Get your community on board before the tweetathon.

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. Building a New Kind of Cruise Community.

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

Whatever Socialnomics may lack in tactics and strategy, it more then makes up for in these extremely useful stories, case studies and examples of how social media has taken the world by storm. I can't speak for Erik, but perhaps articles like the Boeing example are one of those.

Review 209
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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? So the idea that we have competition and collaboration working together is an intrinsic part of community building. 00:11:11.590].

Sports 64
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Why Your Brand Should Create Less Content

Convince & Convert

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. I’m always looking for creative influencer marketing case studies, so reach out to me on Twitter if you want to collaborate on awesome content! Is it the voice of your brand? highlight to tweet).

Brands 60