Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Guess what?

Case Study 100

Case Study Consultant Campaign Flickr 100

Waxing UnLyrical

DECEMBER 18, 2012

The case studies are terrific , including the American Red Cross, MomsRising, and DoSomething.org. My precious Blue Key campaign is a featured case study. There is a picture of a cute dog on the second page of the book. The second page! Beth and Katie don’t preach to you, they tell you stories.

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

JANUARY 11, 2016

How Pioneers in Skirts Ran a Successful Kickstarter Campaign…And Beyond! 3 Inspirational Social Media Campaigns to Empower Women. Why: “Community fundraising is about more than raising funds, it’s about having a positive impact on the community as a whole,” says Kari Kiel in this classic WUL post.

Case Study 100

Case Study Film Sports Consultant 100

Waxing UnLyrical

FEBRUARY 13, 2015

Consider this recent case study (well, it’s not a case study yet, but it is recent work), which I discussed with Rebekah Iliff over at AirPR’s blog : “We recently wrapped a project with a client in the education space; they were launching a new online offering. And analytics are at the heart of this approach.

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Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Background. So I’ll pick up where she left off.

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Organization Tips Hashtag URL 267

Waxing UnLyrical

JUNE 5, 2018

Provide case studies of other, similar nonprofits using paid ads and their results. On how data can help us meet design goals for creative communications: A4: @mikefalkow Find previous (similar) campaigns that have been successful and analyze the reasons why they were so effective. Check out the full transcript for April 12.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

MARCH 1, 2012

The nonprofits that spent more time on their campaigns did better. Nonprofit organizations know that they have to balance their short- and long-term fundraising; it’s great when a one-off campaign works well, but the key is ti acquire donors that will sustain over time. And guess what? Donor acquisition and building community.

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Eventful Training Survey Communities 154

Waxing UnLyrical

OCTOBER 22, 2010

But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&# Theory is all very well, they (you) said. The results?

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

APRIL 29, 2015

The University of San Diego found, through a case study, that BTM kids have improved self-esteem, a more positive outlook on life and tend to engage in less risk-taking behavior. The profound impact Boys to Men has on its community is evident, and these successful community fundraising efforts allow them to grow each year.

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

APRIL 15, 2015

Lots of case studies and lots of stories of success and failure. Our go-to-market plan consists of a Cruise Ambassadors program , influencer outreach, word of mouth through Facebook, Pinterest and Twitter, targeted campaigns, email marketing, growth hacking and guest blogging – like this post. Out of our minds?

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Throughout her 25-year career, she has created innovative campaigns that inspire key audiences to action and positively impact organizational goals. Guest Post by Kristie Aylett. Dashboards. Online surveys. Those are a bit harder to uncover.

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Conversation Project Metrics Survey 100

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks.

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Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

OCTOBER 18, 2012

Moving forward, it’s important for communications professionals to look at social good organizations and campaigns as case studies and examples in how to build community and vocal support for their own organizations. What social good campaigns have stuck out to you or would you add to this graphic? MPA@UNC: Online MPA.

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Campaign Case Study Communities Study 230

Waxing UnLyrical

MARCH 8, 2013

Well, I will let them tell you: “The Hot Mommas® Project is an award-winning social venture that pairs the world’s largest digital case study library of female role models with cutting-edge teaching tools.” “That case study – or teachable story – won a prestigious academic honor: a Coleman Foundation Case Award.

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Case Study Project Issues Insurance 240

Waxing UnLyrical

APRIL 26, 2018

Statistics can draw us into a campaign. It’s the “owned” in the PESO model and the foundation upon which we build our campaigns. The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. Guest Post by Mike Connell.

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Case Study Communities Study Statistics 168

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Common ones include: Blogs. White papers.

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Content Marketing Reputation Case Study 234

Waxing UnLyrical

APRIL 2, 2016

So while you might see terrific campaigns that look like they were a lot of fun to work on, if we can’t see how they actually tied back to business results they’re a waste of time. In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now.

Strategy 100

Strategy Case Study Collaboration Communities 100

Waxing UnLyrical

NOVEMBER 15, 2011

Attack ads are a cornerstone of political campaigns because dragging your opponent through the mud is a fast way to gallop toward an ever-so-special seat in a fancy delegation or council. Raising Cain: Why Herman Cain Is a PR Case Study. Politics was my first love, but she broke my heart.

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