Jeff Esposito

FEBRUARY 28, 2011

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.

Case Study 34

Case Study Study Social Media Review 34

Jeff Esposito

DECEMBER 8, 2010

Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. In many cases, these overtures may turn into hostile takeovers from a marketer with no intimate knowledge of the space (I have had friends have this happen to them). Don’t believe me?

Social Media 45

Social Media Marketing Case Study Foursquare 45

Jeff Esposito

JULY 8, 2010

Thanks in advance ~ Jeff OMS Boston, Vistaprint Social Media Case Study View more presentations from Jeff Esposito. on the campaign! Think given that you were sitting down and the subject matter – specific elements of an integrated campaign – you did great. I truly appreciate any feedback. Enjoy this post?

Case Study 24

Case Study Press Release Creative Commons Disqus 24

Jeff Esposito

APRIL 5, 2012

Claims Kate Upton Campaign a Success: 120,000 Additional Facebook Likes – If you ever doubted the adage Sex Sells, look no further than this Carl’s Jr. case study. Hell why go to class when the governing body can’t even spell the 2013 host city correctly? Thank you Carl’s Jr. Oh and it added a shit-ton of FB fans too.

Case Study 40

Case Study Class Issues Education 40

Jeff Esposito

AUGUST 11, 2011

His use of technology was instrumental in his campaign, and it is looked at as the blueprint for how campaigns should be run in the Web 2.0 Many social media books use his historic campaign as an example or case study of an effective social media strategy.

Social Media 42

Social Media Web 2.0 Case Study Policies 42