Dave Fleet

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Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. An interesting case study of influence apparently not working.

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9 Criteria For Selecting A Social Media Agency

Dave Fleet

Campaigns can work, but starting from scratch for each campaign limits the potential effectiveness of those campaigns and runs the risk of generating social media scorched earth. Case studies. Demand these elements in any ideas your prospective agencies bring forward.