Ari Herzog
MARCH 13, 2012
What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. Those tweets led me to research all of the above which led to a great case study on how a tampon company is using social media. Are you a Kotex fan?
Ari Herzog
FEBRUARY 27, 2012
Over subsequent years, I worked as an online community manager, led workshops in multiple cities helping business and government managers understand the benefits of the web, and advised nonprofit organizations with case studies on implementing social media marketing.
Ari Herzog
FEBRUARY 6, 2011
Alison and I were working on Facebook marketing campaigns before pages were the thing to use and the key issues important to new users haven’t changed very much. Dan: In some cases, they are from brands we like. In other cases they came from research into case studies.
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