Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Background: .

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

JANUARY 1, 2015

Case Study #4: Neighborhood Shopping Center. Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. The nature of the campaign enabled it to stay fresh for the entire 6 months without duplication.

Case Study 100

Case Study Retail Study Eventful 100

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

JULY 2, 2012

So while I’m still wary, I’ve found a way to balance their usefulness and defects for measuring social campaigns. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes. KloutKonniptions! Social Influence?

Klout 177

Klout Comparison Influencer Airlines 177