Waxing UnLyrical

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Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”

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Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. 4 Components Of The Best Social Media Campaigns. So why not make the most of them… right?

Campaign 100
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Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. c) learn from this phase of the campaign before we move onto the next.

Campaign 275
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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Heineken 100 marketing campaign.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. So we were able to introduce the campaign and OA’s work to 68 participants in the chat. The project.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Who are the right influencers for your marketing campaign or program? As with any campaign, start with measurable goals and KPIs.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. The SA team and the Healthy Birth Day founders developed a simple but memorable campaign theme “ Count the Kicks.” Since then, it has become far more than a campaign theme.

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