The Realtime Report

SEPTEMBER 27, 2012

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

Campaign 177

Campaign Sample Samples Film 177

The Realtime Report

JUNE 5, 2014

Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel. The #Troopthanks Vine campaign debuted this past Memorial Day; the campaign’s first Vine meshes together #Troopthanks with a famous ballpark snack. How does your brand plan to use Vine?

Banking 188

Banking Campaign Team Journal 188

The Realtime Report

FEBRUARY 27, 2014

The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities ( AdAge ). Send us your Vines for a chance to feature on billboards across the UK #LiveForNow [link]. Pepsi Max (@PepsiMaxUK) February 25, 2014.

Campaign 164

Campaign Advertising Video Social Media 164

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. both campaigns averaged two posts per day on Facebook.

Campaign 181

Campaign Engagement Social Media Study 181

The Realtime Report

SEPTEMBER 25, 2012

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

The Realtime Report

JULY 11, 2012

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Instagram has a selection of campaign images.

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

SEPTEMBER 5, 2012

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” The campaign will also include more traditional commercial spots on E!, VH1 and Nickelodeon.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

MAY 26, 2016

International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets.

Campaign 87

Campaign Marketing Banking Reputation 87

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page.

Campaign 142

Campaign Retail Hashtag Price 142

The Realtime Report

JULY 20, 2012

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. To see how the campaign works, check out this video: Learn how to Blip a Budweiser Blippable image from The Confluence on Vimeo.

Campaign 188

Campaign Vimeo Posterous Embedding 188

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. Was this a good move for the brand?

Hashtag 147

Hashtag Campaign Case Study Banking 147

The Realtime Report

SEPTEMBER 5, 2012

This year, as part of its larger “iAmbassador” campaign, Cape Town Tourism invited four international travel bloggers for a stay in Cape Town. Williams goes on to quote Mariette du Toit-Helmbold, CEO of Cape Town Tourism; “We know that this campaign was a success from many points of view. Local cuisine? No guarantee.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm.

Campaign 70

Campaign Video Marketing ROI 70

The Realtime Report

OCTOBER 12, 2012

According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user. Promoted Product campaigns by a political handle. This likelihood bumps up when Twitter users are exposed to tweets from: political handles they follow. searches on political terms.

Campaign 184

Campaign Sites Twitter Compete 184

The Realtime Report

SEPTEMBER 19, 2012

UNICEF’s new Pinterest campaign cleverly turns the concept of this visual social network on its head. ” The campaign features the fictional Pinterest profile of young Ami Musa of Sierra Leone. According to Mashable , the site “adds perspective to the aspiration-filled social network.”

Campaign 156

Campaign Social Networking Sites Features 156

The Realtime Report

OCTOBER 22, 2012

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. The campaign effectively joins a local, live action event with social media engagement and good, old-fashioned advertising.

Ustream 168

Ustream Blogger Campaign Social Media 168

The Realtime Report

APRIL 20, 2022

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. Reach and brand awareness campaigns were analyzed separately from other campaigns. Why is that? Recommendations For Marketers.

CPM 172

CPM CPC Social Media Cost 172

The Realtime Report

JANUARY 12, 2024

They guide you in tailoring future campaigns to align with your audience’s preferences, ensuring more effective and targeted outreach. Conclusion Integrating interactive online catalogs into your email marketing is a strategic move that can significantly enhance engagement, conversions, and overall campaign effectiveness.

Fashion 91

Fashion Marketing Embedding Retail 91

The Realtime Report

NOVEMBER 19, 2021

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 It is imperative that brands strike the right tone in their communication to preferred influencers in order to secure a meaningful, authentic partnership and better their marketing campaigns. Alexander Frolov.

Influencer 209

Influencer Tips Proposal Authentication 209

The Realtime Report

JANUARY 19, 2020

Social media is the backbone of many digital marketing campaigns. Consistency: The Foundation of Marketing Campaigns. The importance of consistency in digital marketing campaigns grows more and more every year. Posting on two different social media platforms with different concepts will make your campaign less effective.

Strategy 204

Strategy Tips CPM Marketing 204

The Realtime Report

APRIL 13, 2023

“Building and sustaining successful digital marketing campaigns is a journey that requires hard work and consistent collaboration.” Often, the first part of the client-focused campaign development process is to align expectations and establish a realistic framework of spending and growth.

Marketing 172

Marketing ROI Small Business Yahoo 172

The Realtime Report

MARCH 21, 2023

Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. In other words, careful audience analysis essentially underpins a successful business marketing campaign and mustn’t be overlooked. What Are The Benefits of Audience Research and Analysis?

Analysis 91

Analysis Research Campaign Cost 91

The Realtime Report

FEBRUARY 6, 2020

Another major impact the digital age has had on our lives is how we’re marketed products and how businesses run marketing campaigns. Too many businesses and even professional marketers launch campaigns without even thinking about data. One surefire way to improve your marketing in 2020: don’t dive in without a strategy.

Tips 233

Tips Marketing Resources Campaign 233

The Realtime Report

OCTOBER 27, 2023

However, working with the right influencer is critical to engage with the target audience and run a successful Instagram marketing campaign. But it also helps businesses to find influencers with an engaged audience and run a successful campaign.

Influencer 91

Influencer Engagement Instagram Survey 91

The Realtime Report

FEBRUARY 17, 2021

If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. That way, you can not only boost your domain authority but also drive traffic to your website, all of which is an important part of your off-page search engine optimization campaign.

SEO 219

SEO Engineering Hosting Travel 219

The Realtime Report

NOVEMBER 11, 2020

MailChimp helps you manage your email marketing campaign. It also allows you to automate and plan your real estate marketing campaigns. Even so, it’s impossible to send a campaign or a blog post to multiple lists using MailChimp – it lacks advanced features. Create quality email campaigns. Track your performance.

Real Estate 177

Real Estate Platform Marketing Notification 177

The Realtime Report

DECEMBER 17, 2021

Food and Drug Administration to decide what e-cigarette products can stay on the market, FDA delays have left e-cigarettes in kid-friendly flavors widely across the country, according to a new report released by the Campaign for Tobacco-Free Kids.

Report 172

Report Applications Survey Retail 172

The Realtime Report

FEBRUARY 24, 2020

To create a successful marketing campaign, here are a few things you should take into consideration. Understanding what your customers are engaging with on the market and how they view the business’s brand within that is essential for creating a strong marketing campaign. Original Campaigns. Data Analysis.

How To 135

How To Marketing Resources Campaign 135

The Realtime Report

MAY 12, 2021

Avon’s inaugural TikTok campaign is a Branded Hashtag Challenge #LiftLockPop , supporting its latest beauty innovation, Unlimited Instant Lift Mascara. The lash lifting mascara is a ‘content perfect’ product for the campaign as users can enjoy watching the lift and lock transformation.

Hashtag 91

Hashtag Authentication Fashion Campaign 91

The Realtime Report

NOVEMBER 30, 2022

By using brand awareness campaigns, you can familiarize customers – existing and new – with your products and services. That’s why it is necessary to increase brand awareness with a compelling brand awareness marketing campaign. 6 Must-Do Strategies to Include in Brand Awareness Campaigns.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

By using brand awareness campaigns, you can familiarize customers – existing and new – with your products and services. That’s why it is necessary to increase brand awareness with a compelling brand awareness marketing campaign. 6 Must-Do Strategies to Include in Brand Awareness Campaigns.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed. Selections appear on the right.

Influencer 183

Influencer YouTube Campaign Price 183

The Realtime Report

AUGUST 12, 2020

This way, automation helps businesses perform repetitive tasks while gathering large amounts of data to be used for future campaigns. Here are a few ways in which automation helps businesses in this regard: Gathering Data for Future Campaigns. Automation does that.

Collaboration 168

Collaboration Software Energy Process 168

The Realtime Report

JANUARY 27, 2020

A considerable investment has to be made to ensure the campaign lasts long enough to get results. With digital advertising, you can easily change a digital marketing campaign and ads to increase sales. Traditional marketing is harder to change during a campaign. But digital marketing can be cheap.

Marketing 190

Marketing Advertising Posterous Campaign 190

The Realtime Report

APRIL 17, 2019

In order to get what you want from your social campaigns you need defined goals, a content journey, and a proper post-campaign review. Reach : The number of people who saw your campaign. Customers : New customers secured because of your campaign. What do you look at once you’ve run your social media campaigns?

Social Media 122

Social Media Marketing Campaign Review 122

The Realtime Report

AUGUST 28, 2014

million new donors that the campaign has raised to date. Today I received an email from a PR firm answering one of the questions I’ve had about the campaign: has the #IceBucketChallenge made a splash outside North America? Social Media Case Studies #IceBucketChallenge ALS global campaign viral viral marketing'

Case Study 179

Case Study Comparison Campaign Social Networking 179