SocialFish

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How To Get Results From Your Blogger Outreach Campaign

SocialFish

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. They are hard working, have extremely high ethics and can sniff out BS better than Columbo. 1,552 organizations submitted applications. How we did it.

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The ABCs of Social Media ROI

SocialFish

Analysis, Benchmarks, and Campaign Conclusions – The ABCs of Social Media ROI. Came across this fabulous slide deck by Jordan Viator ( @jordanv ), Interactive Communications Manager at Convio. Thanks to James Stewart at the American Society of Military Comptrollers for the hat tip via an ASAE listserv.

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White paper on Social CRM for associations

SocialFish

Membership and marketing collaborate to build lists and design member recruitment campaigns appropriate for social media sites. Marketing designs campaigns for products, services, and events. Marketing takes the lead on growing outposts, identifying influencers, and developing word-of-mouth marketing programs.

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Social Media Degrees Provide Advancement Opportunities in Associations and Nonprofit Organizations

SocialFish

Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills.

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Everything you might want to know about QR Codes.

SocialFish

Using QR Codes in a Political Campaign (Hive Talkin’). Four Ways To Flip Your Tradeshow Buying And Selling Model (MidCourse Corrections). For causes. QR Codes -> The Next Big Thing for Cause Marketing? John Haydon). For advocacy. Miscellaneous. Social Media Business Cards (Mashable). 5 Unique Uses for QR Codes (Mashable).

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Open Community Case Study – Food Bank

SocialFish

Site visitors can also send e-cards, request bumper stickers or create and manage their own virtual fund-raising campaigns, for example, to celebrate a birthday. But when we placed an ad for our Holiday Meals campaign, we received the maximum number of hits every day for over a week, but no donations.

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Upcoming social media events in DC

SocialFish

and Joe Rospars, founding partner & creative director at Blue State Digital who famously served as Obama’s new media director during the 2008 campaign. Also speaking are Adam Conner, the associate manager for privacy & global public policy at Facebook (can you say hot seat?) What’s Next DC.

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